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10 - 12 Jan TOP DRAWER 2021
Top Drawer is a unique experience for trade visitors, because it unites so many different product categories under one roof. This has prompted organisers to promote it as a design-led trade fair – an accurate description. Top Drawer has championed fresh design concepts and given visibility to the next crop of talented designers since 1989 when the very first edition was held. Today, it’s a massive event that sprawls over 11 distinct sectors – Home, Hospitality, Gift, Fashion, Craft, Play, Greetings & Stationery, Food Emporium, Retail Clinics, Pulse and Spotted. An element of careful curation that places you among peers and generates a stronger flow of targeted leads to your booth. Top Drawer enjoys a status as a cross-border platform, where smaller brands can shine just as bright.
Top Drawer traces design trends as they happen and there are two editions per year – a Spring / Summer edition in January, and a Fall / Winter edition held in September. The international trade fair is held at the Olympia London exhibition centre in London, UK and lasts for three days. The event is put together by Clarion Events Ltd. and runs alongside another popular event – HOME. Doors are open only for professional visitors only. Working hours are as follows. The first two days begin at 09:30 am in the morning and conclude at 18:00 in the afternoon. The third day ends one hour earlier at 17:00 pm. When comes to your commute, you’re spoiled for choice. Being a major exhibition centre, the Olympia has connection to the overground, underground and main railway services, which run regularly doing the day and provide connections to the rest of the city.
What Are People Saying?
- “I don't know how many Top Drawers I've done. I've done January and September for lots of years. There's one thing seeing it in a brochure or online but it's completely different seeing it in real life,” – Lorna Syson, Founder & Designer, Lorna Syson;
- “It's very smart, very well organised, very slick. Lots of real, quality leads, I think are coming to the show. So that's what we like about it,” – Martin Agius, Co-Founder, Gin In A Tin;
- “Here you get to see other brands and speak to them. You get to get your product all out together at the same time, which is really nice,” – Lauren Dickinson, Founder & Designer, Lauren Dickinson;
- “For a London show, we've seen lots of visitors from all across the UK, even from the North, which sometimes, with the London shows it's a bit hard to get them but I think they really love the show. It's really easy to get to here and I think the mix of products is really great,” – Mark Usher, Area Sales Manager, Alessi.
Audience & Statistics
As a major professional trade fair catering to industry insiders, Top Drawers manages to improve on its numbers continuously and is certainly among the bigger ones for gifts, interior design and fashion. Organisers report that on average there are over 1500 brands that showcase their wares at a single edition and the number of visitors exceeds 21,000 trade visitors. In terms of visitors, there is a good mix between retailers, contract buyers and the press, which in turn guarantees not just a spike in sales orders, but also much needed brand visibility by a variety of markets. As to the full calibre of exhibitors, you have some established big names in their fields as well as smaller brands and new creators trying to make their break.
Success as an exhibitor at Top Drawer begins with your stay and GETA ltd knows exactly how to plan the perfect work from start to finish. Hotels near Olympia London exhibition centre are the first ones to book to full capacity, and we provide you a list of the top hotel rates for Top Drawer before anyone else. Whether you’re operating with a constricting budget or seek out luxury hotels, GETA ltd creates a bespoke list with offers. Access to public transport is essential so we locate the properties with quick and comprehensive lines to the exhibition grounds. GETA ltd does far more than hotel services during Top Drawer. Our team can place reservations for meeting facilities in your name or complete the construction of your fair booth. Combine the services you need in your tailored service package and remove the hassle of dealing with hotel arrangements and logistics.
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