ISPO Munich
ISPO Munich

ISPO Munich

New Date
31 Jan 2021 - 3 Feb 2021
Germany , Munich

General Information


Messe Munich

Event website

ISPO Munich


1 year

ISPO Munich Map


Keep your pulse on fashion trends whether you’re talking about ready-to-wear items or the best in sportswear at ISPO Munich. The international trade fair has been a sensation since its launch back in 1970 and now is even bigger and more stylish than ever. The trade fair sees a lot of interest from distributors and buyers, looking for the hottest new collection, so your potential to win big with direct sales is high. When we say that ISPO Munich is a big deal, we mean it since the brand has been successful enough to be brought to Beijing and Shanghai. You have the entire vocabulary of sports under one roof – Outdoor, Skiing, Boarding, Running, Fitness, Sportswear, Beachwear, Teamsports, Soccer, Nordic Sports, Biking, Racket, Triathlon, and Kids.


ISPO Munich is the brainchild of Messe München, which also functions as the official host, along with the generous support and sponsorship from VDS (Verband Deutscher Sportfachhandel) and BSI (Bundesverband der Deutschen Sportartikel-Industrie) – two noteworthy sports organisations Germany. Editions arrive early each year, either at the end of January or the start of February, and last for four days in total. Only trade visitors are admitted and the working hours are from 09:00 am in the morning until 18:00 pm in the afternoon. The fourth day closes one hour earlier at 17:00 pm. If you’re not commuting via car to Messe München, you can easily rely on public transport to get you there. Between the suburban trains and metro, you’re all set for a quick commute.

What Are People Saying?

“We had a fantastic season and a great ISPO Munich. Last year people said skiing was dead – but the exact opposite is actually the case! The early snow has inspired everybody. It’s fun being here. ISPO is extremely important, especially for our international customers. We were able to get nearly every good international customer through the trade fair,” –Hans Taubenberger, CEO at Toni Sailer;

“Of course, trade fairs today serve a different purpose than they used to, when you could derive the financial value of a fair directly from the orders. Today it’s about seeing and discussing our customers,” - Martin Nordin, CEO Fenix Outdoor International AG;

“ISPO has created a platform to come together and further develop the opportunities of the digital transformation for retailers and brands. We’re back as market leaders to openly and transparently demonstrate our engagement with retailers who see this as a clear opportunity,” Roland Auschel, executive board member at Adidas.

Audience & Statistics

As you’ve read above, some exceptional brands exhibit at ISPO Munich, which should be your prompt to do so, but if you’re looking to understand how lucrative the trade show is, let’s talk the numbers this event generates. Over 2800 exhibitors fill the halls at Messe München and that, in turn, attracts over 80,0000 trade visitors. The geographical breakdown of the audience reveals that the biggest markets you have access to cover Italy, Austria, France, Switzerland, Great Britain and the Russian Federation. As a whole, there’s a near unanimous satisfaction with ISPO Munich among exhibitors and visitors alike – high 90s in terms of percentages. In terms of professional background, you meet with professionals involved with rights and licenses, designers, retailers and distributors, brand manufacturers, sports directors, sports physicians and wholesalers.


Trade Fair Trips ltd is the fastest and best way to land the top hotel rates during ISPO Munich and enjoy stellar accommodation in a central location. Our team works with numerous establishments in Munich, Germany, which in turn guarantees that you will discover the right fit for you and your budget. It’s our may priority to cut down on your commute so that means fixing you with hotels near Messe München. You’re able to plan your entire trip in a manner of hours and benefit greatly in terms of quality and price. There’s more to expect from us. Trade Fair Trips ltd can support you with reservations for meeting facilities and reservations for meeting facilities.

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