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New Forest And Hampshire County Show

New Forest And Hampshire County Show

New Forest District, UK
Agriculture, Horticulture, Gardening
The New Forest Agricultural Show Society
1 year

Update for the Event

The New Forest and Hampshire County Show's 2023 edition will be held as a face-to-face trade show from July 25th to July 27th, 2023. Because of the improved pandemic situation, the New Forest Show will not have rigorous Covid-19 safety precautions. As a result of the circumstances, the domestic limits have been lifted, as have the travel restrictions.


The New Forest and Hampshire County Show, often abbreviated to the New Forest Show, is at the centre of the agricultural industry and country living in Hampshire. It’s just hit one hundred years as the very first show took place in 1920 and in that century, the New Forest and Hampshire County Show has established itself as a major drive for the local economy with a focus on highlighting the products of local vendors as well as generating funds for local charities. It’s this charitable drive that further underlines the importance of the event. There’s much to discover for visitors – crafts, art, traditional country pursuits, produce, flowers and gardening supplies, antiques, artisanal goods and local cuisine. Of course, a country show can’t exist without animal competitions. Visitors can see a wide variety of animal – pigs, cattle and sheep, poultry, rabbits, cage birds, and honey bees.


In order to accommodate all of the above, The New Forest and Hampshire County Show takes up 30 acres of New Park, which is located right outside Brockenhurst – the biggest village within the county of Hampshire. Everyone is welcome during the three days at the end of July. Editions are held every single year courtesy of the New Forest Agricultural Show Society and work hours are set from 08:00 am in the morning up until 18:30 pm in the afternoon. Transportation is one of the biggest topics for a show of this size and the grounds are easily reached on foot as well as on bike. Brockenhurst has solid connections to bus services via Millbrook, Redbridge and Totton and the railway. The grounds are adjacent to Brockenhurst Station and visitors can benefit from the regular shuttle bus available free of charge. There’s sufficient parking and a Lift Share service that aims to maximize visitor mobility.

What You Can Expect as an Exhibitor

  • You’ll receive the attention that’s due your way as the New Forest and Hampshire County Show has consistently remained in the Top 10 agricultural shows in the UK, and that means greater visibility in your region and a solid reputation;
  • The three days of the show are packed with visitors, so you can expect to stay busy and leave with a generous amount of direct sales and orders – a solid cash flow;
  • The New Forest and Hampshire County Show is oriented towards introducing local brands and businesses to local audiences, but it’s much more than a marketplace. It holds horse shows and live entertainment.

Audience & Statistics

The New Forest and Hampshire County Show delivers on the promise of high visitor numbers as editions circle around 100,000 visitors. The 2019 edition registered over 85,000 visitors as whole. This is in no small part due to the fact that the show is endorsed by the royal family. Her Majesty the Queen and His Royal Highness The Duke of Edinburgh have both attended the show in the past. In addition, the show further enjoys great sponsorships – ExxonMobil, Camping in the Forest, Stewards Garden Centres, Rathbones, Gilbert Aviation, Pennyfarthing and so many more. The report cites that nearly 30% of all visitors were first-time visitors. Looked geographically, it came to no surprise that most visitors were Hampshire locals with the second most populous group being from the South of England in general. In terms of exhibitors, there’s of course local farmers and producers, local businesses, livestock and equine competitors, artists and educators.


One way to approach your time exhibiting at the New Forest and Hampshire County Show is to focus only on what matters to you, and leave the rest to professionals. This includes where you’ll stay and Trade Fair Trips ltd has you covered. We’re veterans in the industry and we work at every price point on the market. We’ve sent exhibitors to every big city in the world and our network also extends to Brockenhurst. Book affordable hotels near New Park, Brockenhurst in a matter of hours. It’s important to us to deliver a perfectly tailored service. Your online hotel booking for the New Forest and Hampshire County Show promises comfort and earns you great savings. Trade Fair Trips ltd extends its services in other areas as well. Popular services for us include building show stands for our clients as well as booking meeting facilities ahead of time.

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How to get to New Forest And Hampshire County Show
On foot
On foot:

Brockenhurst Station – via A337, 42 mins

Southampton Airport – Not advisable

By car
By car:

Brockenhurst Station – via A337, 6 mins

Southampton Airport – via M27 and A337, 25 mins

By public transport
By public transport:

Brockenhurst Station – via 6 Bluestar, 13 mins

Southampton Airport – via South Western Railway and 6 Bluestar, 56 mins

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