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distance to FIERA MILANO RHO PERO : 12.9km
Hotel Mirage Sure Hotel Collection by Best Western
distance to FIERA MILANO RHO PERO : 6.5km
distance to FIERA MILANO RHO PERO : 11.7km
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Fashion, Clothing, Textiles, Leather, Shoes
Fiera Milano S.p.A.
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MICAM and Covid-19
MICAM Milano will take place at the Fiera Milano Rho as a live trade fair from 18.09.2022 to 20.09.2022. The MICAM X, MICAM Milano's innovation hub, will also be featured in this edition. Leading experts will discuss the most recent opportunities and challenges at MICAM X. The main theme of MICAM X will be: trends and materials, art fashion heritage and future, sustainability, and future retail. At the hosting site, the strictest and latest COVID-19 safety precautions will be implemented. Pre-registration and a 3G entry policy are two of the measures that will be implemented. According to the rule:
- Participants must present 3G documents such as a proof of recovery certificate before entering the trade show. They must also pre-register for the event. During the pre-registration, they ought to provide full contact details, such as full names and phone numbers. 3G documents must be shown prior to or upon arrival in Italy due to the strict travel restrictions.
Competition is fierce within the footwear design and manufacturing, so the best way to put your brand on the map is to be a regular face at the MICAM. First held in 1969, the international shoe trade fair is considered as the largest in Italy and at a top position worldwide. The MICAM serves as a natural converging point for all the freshest trends, since exhibitors tend to present their newest collections at this stage first. It’s not just static displays, either. Part of the fair’s DNA are the big, dynamic runway shows that fully show off the quality and style of the collections. The product portfolio is fairly extensive, covering footwear for men, women and children, but also carving out a niche space for leather bags, leather clothing and leather accessories. It’s fair to say the MICAM is where you elevate your brand, meet with serious buyers and receive press coverage.
In order to keep up with the fashion trends, the MICAM occurs twice a year in the city of Milan, Italy – a major fashion capitol in Europe. The first edition is held in February, which captures the winter and spring collections, and the second is held in September, which showcases what’s new for summer and fall. Duration stays at a total of four days, and it’s open to trade visitors only. The organiser for the MICAM is MICAM Milano with generous support from Assocalzaturifici Italiani – Italian National Footwear Manufacturers' Association and the venue is Fieramilano. Working hours are set from 09:30 am in the morning until 19:00 pm in the afternoon on the first three days and until 16:00 pm on closing day. Fiera Milano might be outside the city, but you don’t need to rent a car to commute there, as you have access to the Underground ATM Red Line M1 and the city rail system.
What You Can Expect as an Exhibitor
- Considerable focus on nurturing new talent in the industry. One of the best loved areas in the MICAM is the Emerging Designers sector, where you’re able to discover new talent in the making;
- Continued interest in sustainability through the launch of a new initiative called MICAM X – a series of workshops, events, lectures, shows, and installations that search for new ways of manufacturing and new materials;
- It’s not about only business, although that’s a great part of the MICAM. At the same time, there is much to be gained from simply immersing yourself into the fun. This can vary from sitting at the unforgettable fashion show, watch sports performances in the Player’s District, or competing for one of the coveted Fashion Award.
Audience & Statistics
Let’s talk about the reason you should be investing in the MICAM. The show is successful on all levels from acclaim, press coverage and visitor numbers. Each edition averages around over 1400 exhibitors and roughly 45,000 trade visitors. Those are strong numbers that guarantee plenty of attention and sales leads during the course of four days. It’s here that more than 2000 collections are presented. In terms of nationalities, 750 of the exhibitors are Italian, which is to be expected as the Italian footwear market is sizeable and competitive worldwide. The remaining 650 exhibitors come from over 30 countries, mostly located in Europe. Around 27,000 trade visitors are also foreign nationals and represent more than 130 countries.
Once you have decided to visit the MICAM, it’s time to get a handle on logistics. Trade Fair Trips ltd is right beside you to guide you to the best choice. This starts with hotel accommodation for the MICAM, and we are experts in delivering a tailor-made offer. You tell us a budget, and we will supply you with the top hotel rates during the MICAM within the day. It’s important to us that you have an optimal experience, so we work to find hotels close to Fiera Milano or hotels with public transport service so that you’re able to commute effortlessly. Keep in mind that Trade Fair Trips Ltd is also here to assist you in other matters. As an exhibitor, you might need meeting facilities or need a contractor to build your exhibition booth. We are at your service. Combine the services you need into one comprehensive and affordable service package.
MICAM 2021 was held from September 19, 2021 to September 21, 2021 with the motto #RESTARTTOGETHER. The restart of one of the fashion industry's leading events was a success that exceeded all expectations. MICAM coincided with the Haut-à-Porter and MIPEL exhibitions. Via the 2021 event, the fashion industry was able to meet for the first time after the beginning of the COVID-19 pandemic. A total of 22,274 visitors and 735 exhibitors opted to use this opportunity and participate in person. Many of the exhibitors additionally opted to present new experimental designs, shapes, materials, and colours. The event included strict COVID-19 prevention plans. The edition showed the importance of in-person interactions both for the inspection of wares and the conducting of business. Following the successful relaunch of the event, organisers have opted to proceed with the 2022 rendition.
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How to get to the MICAM
from Milan Central Station - too far away
from Malpensa Airport - too far away
from Milan Central Station - 38 min car ride (17.4km)
from Malpensa Airport 39 min ride
By public transport:
from Milano Centrale Railway Station take an RV train (2024 Torino Porta Nuova) fro 9 min to Rho Fiera Milano Station and then walk another 12 min
from Malpensa Airport there is no suitable transportation