the MICAM 2024

the MICAM 2024

Fashion Clothing Shoes Leather
Milan, Italy
15-17 Sep 2024
Organizer:
Fiera Milano S.p.A.
Frequency:
6 months
Event website:
the MICAM

The footwear industry's global lead event

Competition is fierce within the footwear design and manufacturing, so the best way to put your brand on the map is to be a regular face at the MICAM. First held in 1969, the international shoe trade fair is considered as the largest in Italy and at a top position worldwide. The MICAM serves as a natural converging point for all the freshest trends, since exhibitors tend to present their newest collections at this stage first. It’s not just static displays, either. Part of the fair’s DNA are the big, dynamic runway shows that fully show off the quality and style of the collections. The product portfolio is fairly extensive, covering footwear for men, women and children, but also carving out a niche space for leather bags, leather clothing and leather accessories. It’s fair to say the MICAM is where you elevate your brand, meet with serious buyers and receive press coverage.

MICAM September 2024

MICAM Milano will take place at the Fiera Milano Rho. It will take place as a live trade fair from 15.09.2024 to 17.09.2024. 

Accommodation

Once you have decided to visit the MICAM, it’s time to get a handle on logistics. Trade Fair Trips ltd is right beside you to guide you to the best choice. This starts with hotel accommodation for the MICAM, and we are experts in delivering a tailor-made offer. You tell us a budget, and we will supply you with the top hotel rates during the MICAM within the day. It’s important to us that you have an optimal experience, so we work to find hotels close to Fiera Milano or hotels with public transport service so that you’re able to commute effortlessly. Keep in mind that Trade Fair Trips Ltd is also here to assist you in other matters. As an exhibitor, you might need meeting facilities or need a contractor to build your exhibition booth. We are at your service. Combine the services you need into one comprehensive and affordable service package. 

On foot
On foot:

Not advisable when travelling from Malpensa Airport

Not advisable when travelling from Milan Central Station

By car
By car:

39 minutes when travelling from Malpensa Airport

38 minutes when travelling from Milan Central Station

By public transport
By public transport:

Not advisable when travelling from Malpensa Airport

45 minutes when travelling from Milan Central Station

map

Hotels near the MICAM

Hotel Stars Distance to fair City Price
the MICAM 2024 Milan Hotel Pierre Milano 12.6 Milan from € 665.00 EUR Book Now
the MICAM 2024 Milan Hotel Brianza 11.7 Milan from € 288.00 EUR Book Now
the MICAM 2024 Milan Nhow Milan 12.7 Milan from € 436.00 EUR Book Now
the MICAM 2024 Milan NH Bergamo 55.51 Bergamo from € 276.00 EUR Book Now
the MICAM 2024 Milan Neo Hotel 11.8 Milan from € 329.00 EUR Book Now
Hotel For You 25.5 Milan from € 297.00 EUR Book Now
the MICAM 2024 Milan 43 Station Hotel 11.8 Milan from € 307.00 EUR Book Now
the MICAM 2024 Milan Hotel Susa di Lombardi Maurizio 13.7 Milan from € 261.00 EUR Book Now
the MICAM 2024 Milan NH Collection Milano President 13.5 Milan from € 937.00 EUR Book Now
Hotel Des Etrangers 12.5 Milan from € 205.00 EUR Book Now

In order to keep up with the fashion trends, the MICAM occurs twice a year in the city of Milan, Italy – a major fashion capitol in Europe. The first edition is held in February, which captures the winter and spring collections, and the second is held in September, which showcases what’s new for summer and fall. Duration stays at a total of four days, and it’s open to trade visitors only. The organiser for the MICAM is MICAM Milano with generous support from Assocalzaturifici Italiani – Italian National Footwear Manufacturers' Association and the venue is Fieramilano. Working hours are set from 09:30 am until 19:00 pm on the first three days and until 16:00 pm on closing day. Fiera Milano might be outside the city, but you don’t need to rent a car to commute there, as you have access to the Underground ATM Red Line M1 and the city rail system.

What You Can Expect as an Exhibitor?

  • Considerable focus on nurturing new talent in the industry. One of the best loved areas in the MICAM is the Emerging Designers sector, where you’re able to discover new talent in the making;
  • Continued interest in sustainability through the launch of a new initiative called MICAM X – a series of workshops, events, lectures, shows, and installations that search for new ways of manufacturing and new materials;
  • It’s not about only business, although that’s a great part of the MICAM. At the same time, there is much to be gained from simply immersing yourself into the fun. This can vary from sitting at the unforgettable fashion show, watch sports performances in the Player’s District, or competing for one of the coveted Fashion Award.

Let’s talk about the reason you should be investing in the MICAM. The show is successful on all levels from acclaim, press coverage and visitor numbers. Each edition averages around over 1400 exhibitors and roughly 45,000 trade visitors. Those are strong numbers that guarantee plenty of attention and sales leads during the course of four days. It’s here that more than 2000 collections are presented. In terms of nationalities, 750 of the exhibitors are Italian, which is to be expected as the Italian footwear market is sizeable and competitive worldwide. The remaining 650 exhibitors come from over 30 countries, mostly located in Europe. Around 27,000 trade visitors are also foreign nationals and represent more than 130 countries.

MICAM September 2021

MICAM 2021 was held from September 19, 2021 to September 21, 2021 with the motto #RESTARTTOGETHER. The restart of one of the fashion industry's leading events was a success that exceeded all expectations. MICAM coincided with the Haut-à-Porter and MIPEL exhibitions. Via the 2021 event, the fashion industry was able to meet for the first time after the beginning of the COVID-19 pandemic. A total of 22,274 visitors and 735 exhibitors opted to use this opportunity and participate in person. Many of the exhibitors additionally opted to present new experimental designs, shapes, materials, and colours. The event included strict COVID-19 prevention plans. The edition showed the importance of in-person interactions both for the inspection of wares and the conducting of business.

MICAM February 2022

35,470 participants attended the 2022 edition of MICAM. It was held in a face-to-face format between 18.09.2022 and 20.09.2022. The hosting venue, Fiera Milano Rho, did not feature Covid-19 safety precautions due to the removal of Italy's pandemic-related limitations.

MICAM February 2023

The 2023 February edition of the MICAM was hosted as a live trade fair between 21.09.2023 and 23.09.2023 in Fiera Milano. The event space did not include Covid-19 safety measures due to the removal of the country's pandemic-related restrictions. The edition featured a 25% participation rate in crease due to the presence of 1,800 exhibitors and 48,276 visitors. 

The MICAM September 2023

The 2023 September edition of MICAM was hosted as a live trade fair in Fiera Milano Rho. The hosting dates of the event were 17.09.2023 and 20.09.2023. The rendition received more than 1,000 exhibitor brands from 30 countries, with 49% representing a foreign nation. Their wares were examined by over 42,000 visitors from 129 nations.

The MICAM February 2024

The 2024 February edition of MICAM was hosted in Fiera Milano Rho as a live trade fair. It took place between 18.02.2024 and 21.02.2024. The event received more than 900 exhibitors from around 33 countries and over 40,800 visitors. 45% of the visiting group were from a foreign country. 

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Clients Feedback

Vincenzo Vasto / WATTSUD L.E.P. S.p.A. - HANNOVERMESSE 2015
The accomodation in Hannover, for the Hannovermesse 2015 in the apartment was very good. I appreciated a lot the availability and the cooper...

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