These Are the Biggest Events That Redefine the Beauty and Cosmetics Industry

Beauty is big business and the events we’ve selected more than prove that point.

Massive, inclusive and influential. These are the words that best describe the following trade fairs!

Beautyworld Japan Tokyo 2024: May 13th – 15th; Tokyo, Japan

As a part of the Beautyworld family of events known the world over, Beautyworld Japan Tokyo has earned its stripes as a first-class platform for the beauty industry. Since 1998, this trade show has graced Tokyo every spring in May, setting the tone for beauty trends in the coming year as set by over 500 international exhibitors. Exhibitors often synchronize the release of their newest products with the trade fair to maximize synergy and popularity, offering a vibrant environment for connecting with existing clients and pitching to new buyers. An audience totaling 36,000 trade visitors.

Spanning eight halls at the Tokyo Big Sight, Beautyworld Japan Tokyo encompasses the entire value chain of beauty and wellness products under one roof. Buyers flock to scope out the latest and best in cosmetics, natural and organic products, beauty equipment, salon furniture, beauty supplements, spa and wellness offerings, nail products, hair products, and accessories. With meticulously organized specialized zones complete with demonstrations and seminars, exhibitors can reach their target audience without stepping out of their bubble.

Picture: Beautyworld Japan Tokyo

Beauty Eurasia 2024: June 12th – 14th; Istanbul, Turkey

Presented by Hyve Group with generous support from Turkey's Ministry of Commerce, Beauty Eurasia is an annual trade fair for cosmetics and beauty products held at the IFM Istanbul Expo Center in Istanbul in June. Each edition focuses on facilitating business-to-business meetings and aiding supply to meet demand in a structured manner.

Beauty Eurasia features products covering the entire value chain, from raw materials to personal care and hygiene products. Attendees can explore a wide array of offerings, including cosmetics, natural and organic products, beauty equipment, salon furniture, hygiene products, and more. The exhibition grounds welcome 500 international exhibitors from 30 countries and receive 20,000 international trade visitors from 130 countries.

One of the highlights of Beauty Eurasia is the Curated Exhibition Tours with Buyer Delegates, which offers a unique opportunity for international and local buyers to connect and engage. Led by industry leaders, these curated tours visit stands in the exhibition area based on predetermined themes, allowing participants to join thematic talks and gain valuable insights into showcased products and innovations.

Hair-and-makeup workshops are the cornerstone of the trade fair, with each day packed with renowned barbers, hairdressers, and makeup artists showcasing their latest designs and providing educational sessions for professionals looking to start their career or enhance their skills. Attendees learn key techniques, products, and trends directly from these experts, gaining practical knowledge and inspiration.

Picture: Beauty Eurasia

Beautyworld Middle East 2024: October 28th – 30th; Dubai, UAE

Since the 1990s, the Middle East has been a hub for the development of its beauty markets, which is estimated to be worth US$34.9 billion. Beautyworld Middle East leads the charge, making its debut in Dubai, UAE, in 1996. This international trade fair drew 44,000 international trade visitors to the Dubai World Trade Centre. Brands unveil their latest collections and products to a wide audience, making Beautyworld Middle East the official bridge between the East and the West.

Product groups showcased at Beautyworld Middle East span aromatherapy and wellness products to nail care, makeup, cosmetics, perfumes and hair care products. It's a one-stop destination for industry professionals and enthusiasts alike to explore the latest trends and innovations. Senior buyers and key decision makers benefit from the targeted program offered exclusively at the Premium Club. Another popular feature is Front Row, which delves deep into trends and developments shaping the industry.

Beautyworld Middle East 2024 presents a unique opportunity for brands seeking to expand their reach, boost sales numbers, and understand market trends in the Middle Eastern beauty market.

Picture: Beautyworld Middle East

Cosmoprof Worldwide Bologna 2025: March 20th – 23rd; Bologna, Italy

Cosmoprof Worldwide Bologna stands as one of the most iconic events in the cosmetics sector. Serving as a true B2B platform for global procurement, it has expanded its reach with successful satellite events in the USA, India, Asia, and Southeast Asia, with Mumbai being the latest addition in 2018. Held at the beginning of the year, the fair provides an optimal opportunity for product launches in the European market, free from overlap with international holidays and celebrations. It regularly exceeds an audience of 220,000 international visitors.

The success of this trade fair lies in its comprehensive nature. The exhibition space is segmented into themed areas, including Perfumery and Cosmetics, Beauty and Spa, Hair and Nails, Natural Products, Packaging, Machinery, Contract Manufacturing, and Raw Materials. All presented by a total of 2700 exhibitors.

Cosmoprof offers platforms like Cosmo OnStage and Masterclass to nurture new talent and offer high-level training opportunities, allowing participants to increase their business knowledge and learn from industry experts.

Picture: Cosmoprof Worldwide Bologna

BEAUTY DUSSELDORF 2025: March 28th – 30th; Dusseldorf, Germany

What sets BEAUTY DÜSSELDORF apart is the breadth of its product assortment. Buyers gain access to the entire value chain, including skincare cosmetics, chiropody, nail products, sun protection, spa products, fittings and equipment, wellness products, accessories and bijouterie, beauty services, cosmetic pre-processing, and makeup artist products. Across 63,000 square metres of exhibition space, over 1,500 exhibitors lay out the world of beauty.

And it works! Editions are regularly visited by more than 58,000 trade visitors from 76 countries.

Beyond networking and sales opportunities, BEAUTY DÜSSELDORF offers an extensive support program featuring workshops, talks, presentations, live demos, and competitions. The Beauty Business stage hosts most lectures and workshops, covering various aspects of the beauty business regardless of niche.

The Gloria (German Cosmetics Award) is a prestigious recognition of the skills and creativity of beauticians, nail designers, and chiropodists/podiatrists. Open exclusively to German beauty professionals, participants can apply in five categories: Natural Cosmetics & Wellness, Classic Cosmetics (including Manicure/Pedicure), Medical Beauty, Most Innovative Institute Concept, and Gloria Charity (Cosmetics Help).