SICUREZZA, one of Europe’s security and fire protection trade show, gather the fire protection industry in Milan each November to explore the key trends shaping the fire protection industry. The 2023 edition was more notable thanks to its integration into the MIBA-Milan International Building Alliance, which also includes SMART BUILDING EXPO, MADE expo, and GEE-Global Elevator Exhibition. The statistics from this year’s edition were more than satisfactory: over 80,000 operators from 111 countries and 1,350 exhibitors. This success was further amplified by a targeted campaign to attract high-spending, top-profile buyers, developed in collaboration with the ITA-ICE Agency. SICUREZZA 2023 focused on three pivotal trends within the fire protection sector: digitisation and high technology, customisation, and efficiency. These trends reflect a broader movement towards smarter, more integrated building and city management. The exhibition showcased advanced security and fire protection solutions. Innovations in artificial intelligence (AI), deep learning, and the Internet of Things (IoT) were prominently featured, as exhibitors demonstrated their capabilities in performing complex data analysis swiftly and accurately. This technological integration ensures enhanced quality and service integration, leading to real-time monitoring and rapid response. Meeting the diverse needs of various application sectors was a key focus. Exhibitors presented solutions that are not only functionally scalable but also aesthetically adaptable to different environments. This trend highlights the increasing demand for tailor-made solutions that cater to specific functional requirements and design preferences, whether in residential, infrastructure, retail, or industrial settings. Energy efficiency and operational effectiveness were central themes, reflecting user demands for cost savings, comfort, and accessibility. Innovations aimed at reducing energy consumption while improving user comfort were extensively showcased. This trend aligns with a growing emphasis on sustainable building practices and the need for systems that support long-term environmental and economic goals.