Milan’s air conditioning industry is defined by MCE (Mostra Convegno Expocomfort); the leading trade fair for the heating, ventilation and air conditioning (HVAC) industry as well as the energy efficiency sector. Demand for air conditioning systems in the city has skyrocketed after the major heat waves the past two years, which has given the air conditioning industry in Milan a significant boost in activity. It’s why MCE has gained additional relevance for the market as a platform for networking and sales pitches. MCE brings together global exhibitors that introduce buyers to the next generation of boilers, heat pumps, air conditioning and ventilation systems. Manufacturers, distributors, installers, engineers, and consultants have the opportunity to showcase their products, connect with potential clients and stay abreast of industry trends. Milan’s air conditioning industry faces unique challenges in the context of climate change-induced temperature increases. Europeans already spend 80%-90% of their time indoors, so amidst heat waves, there’s an acute need for sustainable solutions in building design in relation to cooling and ventilation. The EU is grappling with adapting its building stock to ensure citizen comfort while aligning with energy efficiency and climate neutrality goals. The built environment plays a crucial role in mitigating heat stress, a concern for 9%-20% of the population facing overheating in buildings across several EU countries. Milan's HVAC industry, operating in hyperdrive, is at the forefront of addressing these challenges. The MCE provides a welcome space not just for product showcases but for discussions on innovations that can make buildings more resilient to rising temperatures. Conversations investigate possible avenues to face climate challenges and build a sustainable future where indoor environments contribute to the well-being of occupants. Milan will be at the forefront of such efforts. Either way, its air conditioning industry is set up to experience an upswing.