Italy’s automotive industry is more than a sector; it's deeply ingrained into Italian culture and has shaped much of the country’s identity and its economic profile. With deep roots that extend across the entire automotive value chain, from design and component manufacturing to vehicle assembly and marketing, Italy has cemented itself as a vital player in the global automotive landscape. At the heart of Italy’s automotive sector lies Lombardy, a region known for its exceptional concentration of component manufacturers, particularly in the province of Brescia. Lombardy’s cities, notably Milan, have been pivotal in the evolution of motor vehicles since the early 20th century, a time when horse-drawn carriages still traversed the streets. Lombardy proudly boasts a lineage of world-renowned automobile brands with household names like Isotta Fraschini and Alfa Romeo tracing their origins to this region. Alfa Romeo's racing division even gave birth to the legendary Scuderia Ferrari in 1929. Lombardy also nurtured smaller-scale manufacturers of sports cars, motorcycles, and scooters such as Guzzi, Gilera, and Cagiva. In the realm of high-end sports cars, Alfa Romeo stands as an iconic Italian manufacturer. The company, which produced a range of luxury vehicles, including high-performance sports cars, was formerly under the Italian government's management through IRI (Istituto per la Ricostruzione Industriale) until 1986, when it was acquired by Fiat SpA. With headquarters nestled in Milan, Alfa Romeo epitomizes Italy's fusion of luxury and performance. The spirit of innovation continues to flourish in Italy’s automotive landscape with startups and companies like Drive2go pioneering technological advancements in sustainable mobility. Drive2go focuses on enhancing the driving style segment with the mission of improving lifestyles through technology. Their primary target audience includes professional drivers in the transportation sector, and they play a pivotal role in a rapidly growing market. Italy's automotive sector reflects its enduring legacy while propelling itself toward an electrifying future.