In 2024, Sweden’s decorations industry is set to generate a revenue of $94.72 million, which points to an increased interest in home aesthetics. The annual growth rate for the period 2024 – 2029 is also expected to grow and hit 4.17%, which indicates steady expansion for Sweden’s decorations industry. What’s driving the popularity of home decorations? For one, it’s the widespread love for minimalist Scandinavian design across the world and a robust domestic DIY culture. The Swedish market has seen a significant surge in demand for minimalist Scandinavian home decor. This design philosophy, characterized by simplicity, functionality and a focus on natural materials, resonates deeply with Swedish consumers. The per capita revenue in Sweden stands at $8.87 in 2024, highlighting the market's healthy performance relative to the population size. The enduring love for Scandinavian décor stems from its emphasis on creating serene, clutter-free spaces that enhance the quality of life. Complementing the decorations industry is Sweden's booming DIY home improvement market. Estimated at $14.88 billion in 2024 and expected to reach $18.69 billion by 2029, this market is growing at a compound annual growth rate of 4.67%. The Swedish DIY culture, deeply ingrained in the national psyche, is a key driver of this growth. Swedes take great pride in improving their homes themselves, a tradition that has given rise to numerous retail stores catering to DIY enthusiasts. These stores offer a comprehensive assortment of products and tools, making it easier for individuals to undertake home improvement projects. The accessibility and convenience provided by these retail outlets have fueled a cultural shift towards DIY activities, further bolstered by social media platforms where people share their projects and inspire others. One notable trend within the DIY market is the rising interest in sustainable and eco-friendly solutions. Swedish consumers are increasingly seeking environmentally friendly products.