Dubai’s home décor and decorations industry has never performed better, turbo-charged by rising residential construction and a strong economy. The residents of Dubai are only increasing their purchasing power, and with that comes the demand for unique, personalized and luxurious living environments. The industry is characterized by a blend of aesthetic appeal and functional elegance, which makes it a lucrative venture for businesses in the Emirate. The diverse populace of Dubai, which includes a significant number of expatriates, has a taste for interiors that not only look stunning but also serve practical purposes. This preference for high-quality, stylish and functional home décor fuels a market teeming with opportunities for innovation and growth. The city’s residents are not just consumers but connoisseurs of style and luxury, and they expect nothing but the very best in their living spaces. The recent surge in real estate development across Dubai has further invigorated the home décor market. Each new building, be it residential or commercial, opens up new avenues for home decorations brands. Local companies are very competitive. Take Pure Décor, for example, which was founded in the early 1980s by architects Mr. Fakhri Al Hilali and Mr. Jamal Al Yamour. The company has grown to become a leader in interior contracting that employs a team of over 500 employees and has completed over 3,000 retail outlets, 100+ villas, and 300+ commercial projects and offices. But the market is very open to foreign players. Launching a home décor business in Dubai is made easier with the help of business setup specialists like Trade License Zone. These experts streamline the process by assisting with trade license acquisition, regulatory compliance, office space procurement, and more. The initial investment to start a home décor business in Dubai ranges from AED 15,000 to AED 25,000.