Düsseldorf is building its connections to the spa industry by hosting BEAUTY DÜSSELDORF, an event that consolidates emerging trends across beauty, spa and wellness. It’s been picking up momentum over the past decade and today it’s the preferred stage for over 1,200 international exhibitors and brands. Each edition features an extensive program of masterclasses, keynotes and workshops. A key attraction at this year’s trade fair is the newly introduced BEAUTY PLAZA, which will replace the previous Meeting Point. The new space will feature live demonstrations, dynamic shows and inspiring talks in a Mediterranean-style lounge atmosphere. Industry insiders, creative professionals, and celebrities from the beauty world will converge here. Each hour will introduce fresh highlights, ranging from thrilling live demonstrations to engaging discussions with beauty world stars. One of the most anticipated additions to the event is the debut of the Make-up ARTIST AWARD. This competition will elevate BEAUTY DÜSSELDORF into a festival of creativity, providing a platform for make-up artists worldwide to showcase their skills before a distinguished jury and trade audience. From special effects to bridal and airbrush make-up, the contest allows unlimited creativity, pushing the boundaries of beauty trends. The spa industry (the one in Düsseldorf included) is blending traditional wellness approaches with contemporary beauty trends. High-end spa facilities across the city are integrating advanced skincare technologies, personalized treatments, and holistic wellness experiences to cater to an increasingly discerning clientele. Events like BEAUTY DÜSSELDORF are the best places to see new treatments in action and accelerate the modernization of spa facilities.