Birmingham is an unlikely hub for the decorations industry in the UK, its position strengthened thanks to the presence of high-profile trade fairs. One example is kbb Birmingham – a preferred gathering for manufacturers and buyers in the kitchen, bedroom and bathroom sectors. The trade show has consistently influenced design trends not only in the UK but also across Europe. The longevity and success of kbb Birmingham can be attributed to the broad assortment of products on display. The show offers everything needed to create functional and stylish living spaces, from architectural details and finishing touches to state-of-the-art equipment. Attendees explore a comprehensive range of décor, fixtures, fittings, fabrics, wall coverings, construction materials, furniture, heating solutions, lighting, and technology. This variety ensures that buyers find all they need in one place, making the show an essential destination for industry professionals. Given the high profile of the event, local brands and artisans gain better visibility and access to international markets. A notable highlight of the upcoming kbb Birmingham 2024 is its continued partnership with The Used Kitchen Company (TUKC). This collaboration, now in its third year, is only the first step towards achieving sustainability in the kitchen, bedroom and bathroom sectors. By encouraging exhibitors to sell displays before the event, kbb Birmingham aims to promote a greener exhibition and contribute to recycling within the industry. The disposal of kitchen waste has long been a challenge in the interior design sector. Every year, numerous high-end kitchens are discarded as homeowners renovate and showrooms update their displays. TUKC addresses this issue by providing a marketplace for used and ex-display kitchens. Grossman advocates for recycling kitchens instead of sending them to landfills, thus supporting environmental sustainability. This sustainable approach not only benefits the environment but also provides economic advantages for buyers and sellers.