The video games industry has no intent on slowing down its growth. It seems that the entire world is playing some fort of game and the industry has moved beyond PCs and game consoles into new worlds including unlocking the full potential of interactive games, VR and AR. Gamescom, though you are likely to encounter it stylized as gamescom, ranks as the largest gaming trade fair that’s held into the world. We’ll launch into the statistics of it all later, but suffice it to say there’s a lot of attention paid to this international trade fair. Visitors have access to the entire product value chain extending to computer games, console games, hardware, repair service, handhelds, mobile, mixed reality, eSports, communication technology, promotional items, software, cleaning utensils and associated paraphernalia.
The Association of the German video game industry (game – der Verband der deutschen Games-Branche as you’ll encounter it in Germany) organises Gamescom every single year with editions held around August. Each trade fair is held for four days in total for both trade visitors and general public at the Koelnmesse in Cologne, Germany. Gamescom is typically an all-day kind of event with a lot of programming items taking place, so be sure to check out working hours once the fair program for the current edition is announced. Koelnmesse can be accessed through a variety of transport options with drivers having an easy time thanks to the connection to a highway and there are also several commuter train lines that stop there.
What Can You Expect as an Exhibitor?
- Video game fandom actively follows industry news and developments, which is why the live streaming from Gamescom has reached half a million people;
- Gamescom gives you access to a large pool of end consumers, who are eager to learn more about the latest releases and are happy to give you active feedback on what you exhibit;
- Gamescom exists as a meeting point for the entire gaming industry, which allows you to also scout for talent and grow your professional network;
- Media coverage for the event is also incredible, which allows you to make waves with new announcements and launches not just in your home market but far abroad.
Audience & Statistics
What do we mean when we say that Gamescom is the largest gaming event in the world? We mean that there are over 370,000 international visitors from over 100 countries that make the trip to Cologne, Germany. The greater bulk of these are from the general public, who are enthusiastic to learn what’s new and buy what’s available. They come from mostly the European Union, but you also see a hefty presence from Eastern Europe, the Americas and East Asia. InnoGames, Holo Café, Kickstarter, Vive and UnReal are the official sponsor of Gamescom, which is home to over 1100 exhibitor companies. If we’re to look at the professionals who visit we will see that the entire gaming industry is present - retailers, wholesalers, online traders, manufacturers, developers, mail order business and content providers.
You’ve heard how many visitors come to Cologne. You should plan your hotel accommodation for Gamescom early in order to book hotels near Koelnmesse. Trade Fair Trips ltd is here to take over the entire planning process. We’re veterans when it comes to accommodation for trade fairs and we know where to look for affordable hotels in Cologne. Set a firm price range and we’ll pick the top hotel prices for Gamescom in a couple of ours. Your hotel will be fairly priced, connected to public transport and in a great location. Once you book your rooms, it’s time to move to other matters. Do you have a contractor to install your trade fair booth? Do you need meeting facilities on location? Trade Fair Trips ltd can handle both these scenarios.
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