the TOY FAIR 2024

the TOY FAIR 2024

Baby, Kids & Maternity Toys
London, UK
23-25 Jan 2024
1 year
Event website:

One of the UK's most extensive toy, game and hobby events

In terms of achievements, progressive ideas and innovations in the toy industry, the Toy Fair is the international trade fair that you should visit. First held in 1954, Toy Fair (or London Toy Fair in some instances) sees interest from all over the world and showcases high-quality toys, games and hobbies products. It’s where you come to move products off shelves, diversify revenue streams, as well as take a deep dive into the latest trends to come out of the industry. In terms of products, the entire value chain is present – wooden toys, party games, applied arts, dolls, plushies and children’s books, puzzles, model toys, smart toys, electronic toys and train sets. You can even see complex toys in action at the Demo Zone. There are other programming highlights that elevate exhibitors’ experience, like the Toymaster Members Lounge and Toy Fair TV Studio.

Update for TOY FAIR

TOY FAIR 2024 will take place as a live trade fair. The host venue for the event will be Olympia London. The hosting dates for the event are set between 23.01.2024 and 25.01.2024. Currently, the UK does not have implemented Covid-19 safety measures at its venues due to the improved epidemiological situation in the country. However, attendants arriving from the People's Republic of China should note that they will be asked to show a digital copy of a negative test result, no older than 48 hours, upon arrival in the United Kingdom.


It’ll take you days to go through all the possibilities for accommodation for the Toy Fair, which is all time, effort and resources better invested in your business. Leave your travel arrangements to Trade Fair Trips Ltd. We take your criteria – price cap, accommodation type and ideal location – to curate and send you a custom list with the perfect deals. This way, your trip to the Toy Fair will go smoothly and you can make cuts on all your expenses. We always make sure your experience is streamlined, so we provide you with hotels near Olympia London. Trade Fair Trips Ltd is also here for you for anything else you might need. We are able to reserve meeting facilities ahead of time in your name. Also, if you do not know who will build your fair booth, you can hire us to do it for you!

On foot
On foot:

Not advisable when travelling from London Gatwick Airport

Not advisable when travelling from St Pancras Station

By car
By car:

55 minutes when travelling from London Gatwick Airport

15 minutes when travelling from St Pancras Station

By public transport
By public transport:

50 minutes when travelling from London Gatwick Airport

40 minutes when travelling from St Pancras Station


Hotels near the TOY FAIR

Hotel Stars Distance to fair City Price
the TOY FAIR 2024 London Premier Inn London Beckton 20.9 London from € 216.00 EUR Book Now
Holiday Inn Express London Greenwich London from € 179.00 EUR Book Now
the TOY FAIR 2024 London Novotel London Excel London from € 316.00 EUR Book Now
the TOY FAIR 2024 London MOXY London Excel London from € 333.00 EUR Book Now
the TOY FAIR 2024 London Chelsea Cloisters London on request Request
the TOY FAIR 2024 London No1 The Mansions By Mansley London on request Request
the TOY FAIR 2024 London Park Grand London Hyde Park London on request Request
the TOY FAIR 2024 London London Apartments Shoreditch Two London on request Request
the TOY FAIR 2024 London South Place Hotel London on request Request
the TOY FAIR 2024 London The Queens Gate Hotel London on request Request

Toy Fair is held in London, UK and editions arrive every single year at the start of the calendar, usually in early January. Editions last for three days total and take place at the Olympia London exhibition centre. The official organiser for the event is the British Toy and Hobby Association and admission is given to only trade visitors. Doors open from 09:00 am until 18:00 pm on the first two days, and half an hour on the last day. Located right next to the Kensington railway station, Olympia London exhibition centre has multiple ways to ensure you reach it speedily. You can take the metro, use the Overground line or take the main railway to any direction in London you want. That’s excluding the number of bus lines that service the area.

“This was our first Toy Fair and we’ve been blown away by the quality of not only the delegates, but the event on the whole. We’ve had a number of fantastic leads with some of the country’s best known retailers. We’re very excited about bringing the Birdie to the UK,” – Michael Fulton, Bird;

“It’s the first time Moose Toys has exhibited at Toy Fair and we’ve had an incredibly positive reception. As one of the fastest growing toy companies in the UK, we’re investing heavily into our UK business for 2020 and the Fair has been the best platform to showcase our innovative products across preschool to collectibles,” – Neil Sinner, Moose;

“Seeing our brans presented in their best format, having positive feedback from out clients and feeling the power of a team pulling together are what makes London Toy Fair such an important date in our calendar. It’s hard work in the preparation but provides an invaluable start to the year,” – Mary Wood, Tomy.

The Toy Fair, as all testimonial so far have said, is about building relationships and growing your professional network with serious buyers. The exhibition is tight-lipped about its visitor numbers, but you will be competing for attention with 260 other companies. The Toy Fair is home to the most prestigious and recognizable brands like Jumbo, Lego, Bandai, Playmobil, Hasbro & Tomy. Their presence ensures that only high-profile trade professionals make the trip to London and you will be able to meet with buyers, merchandisers, licensors, play specialists, marketers, inventors, designers, suppliers, distributors, importers, agents and educational specialists. That’s quite a rich variety of opportunities to grow your brand and diversify revenue streams.

TOY FAIR 2022 Edition

The 2022 edition of TOY FAIR's 2022 edition took place as a live trade show and featured 260 exhibitors. The event was held at the Olympia Exhibition Centre. Participants were encouraged to wear face masks in indoor spaces like the exhibition halls. 

TOY FAIR 2023 Edition

TOY FAIR 2023 featured approximately 203 exhibitor firms, including leading enterprises such as Hasbro and LEGO. The hosting location remained Olympia London, and the venue did not include Covid-19 safety measures due to the removal of the country's pandemic-related domestic restrictions.

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