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ICE London

ICE London

London, UK
Children Toys & Games
Clarion Events
Event website
Event website:
ICE London
1 year

ICE London Update

The next edition of ICE London will take place between the dates of 07.02.2023 and 09.02.2023. The event will take place as a face-to-face exposition. ExCel London will be the host venue. The country at present does not have Covid-19 safety precautions or travel restrictions in place because of the current epidemiological situation. Yet, attendants should note that it is highly advisable that they wear face masks such as FFP2 ones in indoor areas like the meeting rooms.


ICE London is the largest international trade show in the gaming sector. Sometimes, you will encounter the show under the name ICE International Gaming Expo, and it is been going strong alongside ICEi, which targets emotional intelligence in a variety of fields from medicine to social sciences.

The market for games of chance has only grown larger, and the further digitalization of the industry has opened up new venues for profit. ICE London positions itself as a central hub for innovation and incredible networking. You can see this in the product portfolio, which has come to include betting, bingo, casino, lottery, mobile, online, social and street games, along with the associated technical services and solutions.


ICE London is the product of Clarion Events Ltd. and takes place every year in London, UK. Editions are normally held around the start of the calendar year in early February and last for a total of three days.

The official host is ExCeL London, which admits professional visitors from 10:00 am until 18:00 pm. Only the last day wraps up two hours early at 16:00 pm.

ExCeL London is well-connected to London infrastructure, making it easy to reach by car and there are also ways to get to it using the city’s massive railway system. You have your pick from metro lines, the DLR and overground trains. Either way, you’re never too far or too long from the exhibition grounds.

What You Can Expect as an Exhibitor

  • ICE London focuses on business and as such you’re able to get the attention of the biggest buyers in the industry, who make it a point to attend;
  • It’s where trends become alive and you’re able to learn where your sector is headed and take notes to maintain your competitive edge;
  • Meet along with true professionals and experts drawn in by the right product portfolio and the educational program, and build lasting and meaningful connections;
  • Learn all there is to learn about how to circumvent certain professional roadblocks and challenges on a larger scale through the latest expert advice.  

Audience & Statistics

ICE London fulfills multiple roles. On one hand it’s a pure trade show, where business is the number one priority. On another it’s also an event that aims to educate through seminars that are free to attend. This has definitely contributed to the heterogeneous nature of the audience.

You have close to 600 international exhibitors, now over 900 operators and 33,000 international trade visitors. This is why you will meet up with professionals who are only now starting their careers in the games sector as well as the higher echelons of the corporate world – directors, CEOs, CTOs, and business development managers. It’s not surprising to hear this considering the trade show is sponsored by some big industry players like BBIN, FBM Gaming, Aristrocrat, Ganapati, Reflex Gaming, Suzohapp and Betradar.


Need accommodation for the gaming show? Trade Fair Trips Ltd is here to take care of all tasks surrounding your work trip starting with accommodation for trips to much more. Our team will offer you the best discount rates on hotels in London and make sure that your online hotel booking for ICE London is firmly within your budget!

We have experience working with all price points and can fit any price range. Not to mention we know our way around London hotels and make it a point to provide you with hotels near ExCeL London for a faster commute.

Complement your accommodation with additional services as well. We can also place meeting rooms for you and handle the installation at your exhibition booth.

Previous Renditions


ICE London 2022 was held as a live event at the ExCeL London from April 12th to April 14th, 2022. Due to the country's removal of its domestic Covid-19 limitations as a result of the improved epidemiological situation, the hosting location did not apply rigorous safety procedures. The event received around 460 exhibitors.

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How to get to ICE London
On foot
On foot:

from London City Airport is 20 min walk

from the Central Station on 37 Wharfdale Rd - N/A

By car
By car:

from London City Airport is only 7 min car ride

from the Central Station on 37 Wharfdale Rd is 41 min drive to the venue

By public transport
By public transport:

from London City Airport (Stop J) tale bus 473 for 2 stops to Prince Regent Bus Station (Stop T) = 9 min total

from the King's Cross St. Pancras Underground Station take the yellow line in direction Edgware Road to Tower Hill station. From there walk to Tower Gateway station and take the green line in direction Beckton for 10 stops to Prince Regent station. In 3 min walk you will arrive at Olympia London. (total = 51 min)

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