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ICE Totally Gaming

ICE Totally Gaming

London ,UK
Children Toys & Games
Organizer :
Clarion Events
Event website
Event website :
ICE Totally Gaming
1 year

The next edition of ICE Totally Gaming has been postponed for February 1st to February 3rd, 2022, due to safety concerns voiced by its customer base. The host venue will be the ExCel London in London, UK. Organisers have stressed that COVID-19 health and safety protocols will be a given.


ICE Totally Gaming is the largest international trade show in the gaming sector. Sometimes, you will encounter the show under the name ICE International Gaming Expo and it’s been going strong alongside ICEi, which targets emotional intelligence in a variety of fields from medicine to social sciences.

The market for games of chance has only grown larger and the further digitalization of the industry has opened up new venues for profit. ICE Totally Gaming positions itself as a central hub for innovation and incredible networking. You can see this in the product portfolio, which has come to include betting, bingo, casino, lottery, mobile, online, social and street games, along with the associated technical services and solutions.


ICE Totally Gaming is the product of Clarion Events Ltd. and takes place every year in London, UK. Editions are normally held around the start of the calendar year in early February and last for a total of three days.

The official host is ExCeL London, which admits professional visitors from 10:00 am in the morning until 18:00 pm in the afternoon. Only the last day wraps up two hours early at 16:00 pm.

ExCeL London is well connected to London infrastructure, making it easy to reach by car and there are also other ways to get to it using the city’s massive railway system. You have your pick from metro lines, the DLR and overground trains. Either way, you’re never too far or too long from the exhibition grounds.

What You Can Expect as an Exhibitor

  • ICE Totally Gaming focuses on business and as such you’re able to get the attention of the biggest buyers in the industry, who make it a point to attend;
  • It’s where trends become alive and you’re able to learn where your sector is headed and take notes to maintain your competitive edge;
  • Meet along with true professionals and experts drawn in by the right product portfolio and the educational program, and build lasting and meaningful connections;
  • Learn all there is to learn about how to circumvent certain professional roadblocks and challenges on a larger scale through the latest expert advice.  

Audience & Statistics

ICE Totally Gaming fulfills multiple roles. On one hand it’s a pure trade show, where business is the number one priority. On another it’s also an event that aims to educate through seminars that are free to attend. This has definitely contributed to the heterogeneous nature of the audience.

You have close to 600 international exhibitors, now over 900 operators and 33,000 international trade visitors. This is why you will meet up with professionals who are only now starting their careers in the games sector as well as the higher echelons of the corporate world – directors, CEOs, CTOs and business development managers. It’s not surprising to hear this considering the trade show is sponsored by some big industry players like BBIN, FBM Gaming, Aristrocrat, Ganapati, Reflex Gaming, Suzohapp and Betradar.


Need accommodation for the gaming show? Trade Fair Trips Ltd is here to take care of all tasks surrounding your work trip starting with accommodation for trips to much more. Our team will offer you the best discount rates on hotels in London and make sure that your online hotel booking for ICE Totally Gaming is firmly within your budget!

We have experience working with all price points and can fit any price range. Not to mention we know our way around London hotels and make it a point to provide you with hotels near ExCeL London for a faster commute.

Complement your accommodation with additional services as well. We can also place meeting rooms for you and handle the installation of your exhibition booth.

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ICE Totally Gaming

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How to get to ICE Totally Gaming
On foot
On foot:

from London City Airport is 20 min walk

from the Central Station on 37 Wharfdale Rd - N/A

By car
By car:

from London City Airport is only 7 min car ride

from the Central Station on 37 Wharfdale Rd is 41 min drive to the venue

By public transport
By public transport:

from London City Airport (Stop J) tale bus 473 for 2 stops to Prince Regent Bus Station (Stop T) = 9 min total

from the King's Cross St. Pancras Underground Station take the yellow line in direction Edgware Road to Tower Hill station. From there walk to Tower Gateway station and take the green line in direction Beckton for 10 stops to Prince Regent station. In 3 min walk you will arrive at Olympia London. (total = 51 min)

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