ICE 2025

ICE 2025

IT & Technology Entertainment & Media Games
Barcelona, Spain
20-22 Jan 2025
Clarion Events
1 year
Event website:

The international gaming community's meeting platform

ICE is the largest international trade show in the gaming sector. Sometimes, you will encounter the show under the name ICE International Gaming Expo, and it is going strong alongside ICEi, which targets emotional intelligence in a variety of fields from medicine to social sciences. The market for games of chance has only grown larger, and the further digitalization of the industry has opened up new venues for profit. ICE positions itself as a central hub for innovation and incredible networking. You can see this in the product portfolio, which has come to include betting, bingo, casino, lottery, mobile, online, social and street games, along with the associated technical services and solutions.

ICE 2025

The next edition of ICE will take place between the dates of 20.01.2025 and 22.01.2025. The event will take place as a face-to-face exposition. Fira Barcelona — Gran Via will be the host venue. The country at present does not have Covid-19 safety precautions or travel restrictions in place because of the current epidemiological situation.


Need accommodation for the gaming show? Trade Fair Trips Ltd is here to take care of all tasks surrounding your work trip, starting with accommodation for trips to much more. Our team will offer you the best discount rates on hotels in London and make sure that your online hotel booking for ICE is firmly within your budget!

We have experience working with all price points and can fit any price range. Not to mention, we know our way around London hotels and make it a point to provide you with hotels near Fira Barcelona — Gran Via for a faster commute.

Complement your accommodation with additional services as well. We can also place meeting rooms for you and handle the installation at your exhibition booth.

On foot
On foot:

Not advisable when travelling from Barcelona Airport

50 minutes when travelling from Barcelona-Sants Station

By car
By car:

15 minutes when travelling from Barcelona Airport

10 minutes when travelling from Barcelona-Sants Station


By public transport
By public transport:

50 minutes when travelling from Barcelona Airport

40 minutes when travelling from Barcelona-Sants Station



Hotels near ICE

Hotel Stars Distance to fair City Price
ICE Barcelona 2025 Barcelona Alexandra Barcelona Hotel, Curio Collection by Hilton 5.7 Barcelona from € 532.00 EUR Book Now
ICE Barcelona 2025 Barcelona Citadines Ramblas Barcelona 5.5 Barcelona from € 360.00 EUR Book Now
ICE Barcelona 2025 Barcelona Hotel Best 4 Barcelona 10.33 Barcelona from € 245.00 EUR Book Now
ICE Barcelona 2025 Barcelona Ronda House 4.6 Barcelona from € 224.00 EUR Book Now
ICE Barcelona 2025 Barcelona Hotel Espana Ramblas 5.4 Barcelona from € 447.00 EUR Book Now
ICE Barcelona 2025 Barcelona Hotel Madanis 3.2 Barcelona from € 479.00 EUR Book Now
ICE Barcelona 2025 Barcelona Ciutat Vella 6.3 Barcelona from € 347.00 EUR Book Now
ICE Barcelona 2025 Barcelona Gaudi Hotel 5.4 Barcelona from € 322.00 EUR Book Now
ICE Barcelona 2025 Barcelona Sixtytwo Hotel 5.7 Barcelona from € 401.00 EUR Book Now
H10 Universitat 5.1 Barcelona from € 406.00 EUR Book Now

ICE 2022

ICE 2022 was held as a live event at the ExCeL London from April 12th to April 14th, 2022. Due to the country's removal of its domestic Covid-19 limitations as a result of the improved epidemiological situation, the hosting location did not apply rigorous safety procedures. The event received around 460 exhibitors.

ICE 2023

ICE's 2023 edition featured more than 40,000 visitors and over 650 brands from 150 countries. The live trade fair, hosted between 07.02.2023 and 09.02.2023 in ExCeL London, did not include Covid-19 safety measures. This was due to the UK lifting its pandemic-related restrictions. The rendition was a significant success and lead to 80% of the available exhibition space for the next edition to be booked by 16:00 on 09.02.2023.

ICE 2024

ICE 2024 was a live trade fair hosted between 06.02.2024 and 08.02.2024. The event took place on 60 000 m2. It received 811 exhibitors from 76 nations and thousands of attendees. 

ICE is the product of Clarion Events Ltd. and takes place every year in London, UK. Editions are normally held around the start of the calendar year in early February and last for a total of three days.

The official host is ExCeL London, which admits professional visitors from 10:00 am until 18:00 pm. Only the last day wraps up two hours early at 16:00 pm.

ExCeL London is well-connected to London infrastructure, making it easy to reach by car and there are also ways to get to it using the city’s massive railway system. You have your pick from metro lines, the DLR and overground trains. Either way, you’re never too far or too long from the exhibition grounds.

ICE fulfils multiple roles. On one hand, it’s a pure trade show, where business is the number one priority. On another, it’s also an event that aims to educate through seminars that are free to attend. This has contributed to the heterogeneous nature of the audience.

You have close to 600 international exhibitors, now over 900 operators and 33,000 international trade visitors. This is why you will meet up with professionals who are only now starting their careers in the games sector as well as the higher echelons of the corporate world – directors, CEOs, CTOs, and business development managers. It’s not surprising to hear this considering the trade show is sponsored by some big industry players like BBIN, FBM Gaming, Aristrocrat, Ganapati, Reflex Gaming, Suzohapp and Betradar.

  • ICE focuses on business and as such you’re able to get the attention of the biggest buyers in the industry, who make it a point to attend;
  • It’s where trends become alive, and you’re able to learn where your sector is headed and take notes to maintain your competitive edge;
  • Meet along with true professionals and experts drawn in by the right product portfolio and the educational program, and build lasting and meaningful connections;
  • Learn all there is to learn about how to circumvent certain professional roadblocks and challenges on a larger scale through the latest expert advice.  

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