Most booked hotels
Hotel Astoria City Resort
distance to Messe Essen : 8.9km
GHOTEL hotel & living Essen
distance to Messe Essen : 3.2km
ibis Essen Hauptbahnhof
distance to Messe Essen : 3.6km
Welcome Hotel Essen
distance to Messe Essen : 3.9km
art Hotel Körschen
distance to Messe Essen : 2.6km
Webers - Das Hotel im Ruhrturm
distance to Messe Essen : 3.8km
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SPIEL Covid-19 Event Update
SPIEL 2022 will be held as a live exhibition between October 6th, 2022 and October 9th, 2022. The trade show will take place at the Messe Essen in Essen, Germany. The messe will have strict Covid-19 prevention measures in place, including social distancing and a 3G entry policy. Participants must present documents such as negative test results before being admitted to the venue. They must also keep a safe distance of 1.5 meters at all times. Due to the implemented travel bans, participants must present a 3G entry document when entering German territory.
SPIEL exists under many names – the International Games Event SPIEL, the Essen Game Fair as well as Internationale Spieltage SPIEL in German. Although its many names, one thing that stays consistent is its exciting reflection of market trends and innovations in the field of analogue, classic games. The board game market has been in a stable and accelerated upswing, and SPIEL captures the spirit of the industry in great detail. The international game fair exists since 1983 and maintains one of the biggest product portfolios in the world covering – board games, card games, games of skill, interactive games, movement games, chess, children's games, original comic artwork, post games, science fiction games, action figures, adult games, computer games, family games, toys as whole, and even t-shirts. SPIEL creates the perfect environment to gauge interest in your products and stimulate sales.
International Games Event SPIEL has a long history with Messe Essen, which has been its host for a long time and both grow together with each year. The international exhibition lasts for four days in total and usually editions roll out at the end of every October. The Friedhelm Merz Verlag GmbH & Co serves as the official organiser and doors are open to everyone whose lives have been made better by board games. Opening hours are from 10:00 am in the morning until 19:00 pm in the evening on the first three days and then until 18:00 pm on closing day. In addition to renting a car, you can find good public transport connections to Messe Essen. The exhibition grounds are in a central district of Essen near a station and connections to the airport as well. This makes it easy to get to SPIEL from anywhere in the city.
What You Can Expect as an Exhibitor
- SPIEL is all about placing the focus on game publishers and their products. Visitors come to experience new titles and make purchases, so you are able to meet your target audience - the perfect controlled environment to receive valuable feedback and build a stronger name through community building;
- But meeting face to face with your customers is not the only benefit for companies. SPIEL invests in publicity and media coverage, which differentiate it from other similar events. Exhibitors are able to come in contact with hundreds of journalists and reports not only come out in local, domestic media, but abroad as well;
- Interaction between game publishers and games is a crucial part of SPIEL. Live role games, championships and tournaments, VIP areas for autograph signings are all integral parts of the game fair’s programming in order to involve visitors and generate publicity.
Audience & Statistics
SPIEL is quite the phenomenon, if we’re to look at the numbers. Organisers report that during the last edition in 2019, over 1200 international exhibitors showcased their products and held product launches during the four days and more than 209,000 international visitors filled the halls. All in all, 53 nationalities were represented during the game fair. It’s difficult to give a full profile of the audience and exhibitors as SPIEL attracts serious gamers, board game reviewers, board game fans, families who want to find something new, comic book collectors who come for the offerings at the COMIC ACTION section, and art buyers. SPIEL encourages everyone to come and exhibit from game designers and publishers to comic artists and illustrators, who take advantage of the Artist Alley to make direct sales. In addition to end consumers, SPIEL is also a go-to place for big and small retailers since the fair has transformed into a platform for new releases.
Given how many visitors from all over the world to SPIEL, it’s important to plan your visit to the city of Essen, Germany as early as possible and in great detail. Trade Fair Trips ltd supports you in the search for hotel accommodation for SPIEL at a reasonable price. We know not every game publisher or brand has a big budget, and it’s why we accommodate smaller budgets. Within one day you discover the most affordable hotel rates during SPIEL and place your reservations. Also, we make sure you’re located close to the exhibition grounds so we select hotels near Messe Essen. Afterwards, Trade Fair Trips ltd can assist you with reservations for meeting facilities ahead of time. In addition, you can request us to come and build your exhibition booth! Select the services you need and combine them in a bespoke package meant only for you.
Past Editions of SPIEL
The 2021 edition of SPIEL took place between 14.10.2021- 17.10.2021 as a hybrid event. The edition was composed of a face-to-face exhibit as well as a complimentary digital platform. The 2021 edition featured over 1000 new products from over 600 exhibitors. The strict Covid-19 prevention measures implemented at Messe Essen included social distancing regulations.
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How to get to SPIEL
from HBF 35 min walking distance (2.6km)
from Essen/Mülheim Airport - 1h10 min walk (5.3km)
from HBF - 6 min ride (2.8km)
from Essen/Mülheim Airport - 8-10 min drive (6.5km)
By public transport:
From HBF it is only 6 min ride with U11
from Essen/Mülheim Airport - there is no direct transportation
(alternatively you can walk ~30 min to Essen Abzweig Flughafen Stop and take Bus 142 for 9 stops, which will take you ~45 min total)