Germany , Cologne
Founded: 1971


Want to learn what are the newest technological designs in snacks and confectionary, and stay on top of industry trends? Head to ISM to gain new clients. ISM (sometimes ISM Cologne) is short for Internationale Süßwarenmesse and is the leading trade fair for sweets and snacks in Europe as well as the rest of the world.


  • The opportunity to network to with over 39,000 international trade visitors;
  • ISM has been on the scene for over 50 years and only continues to grow and expand;


Organised by Kölnmesse, which also serves as its host, the event is the definitive meeting place for manufacturers and sellers in the industry and lasts for four hours. Editions rolls out every single year and exhibitors have access to the convention centre from 08:00 o’clock until 19:00 o’clock with the exception of the last day, which wraps up at 17:00 o’clock. ISM is the place to grow your brand and achieve deeper market penetration in new regions!

Audience and Statistics

One of the biggest factors that has contributed to ISM’s far-reaching success is the representation of the entire value chain. Under one roof, you have every possible flavor and treat showcased for senior buyers. Product categories on display include confectionery, frozen confectionery, savory snacks, snack products ice cream, breakfast, candies, ready to eat fruit snacks, chocolate products, chocolates, baked goods and so much more. This has, in turn, attracted the biggest brands in the world. We’re talking companies like Whole Foods, REWE, Aldi, Carrefour, Kroger, Metro, Amazon, Tesco, Edeka, Aeon, TJX and Walgreens.

Book Your Stay Near Kölnmesse, Cologne

Amplify your success at ISM with customized hotel reservations in Cologne courtesy of Trade Fair Trips ltd. We present you only the best choices in hotels and does it in a single business day. Book a hotel near Kölnmesse today and save on your travel expenses. Trade Fair Trips ltd is here to make your business trip easier in every way. We also offer booking meeting facilities and assisting with the installation of your exhibition booth!