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Köln, Germany
Food & Beverage, Wines
Koelnmesse GmbH
Event website
Event website:
1 year

ISM & Covid-19

ISM's 2023 edition has been postponed. The postponement has been conducted at the request of the sponsoring associations. This is due to industry complications. The live trade fair will occur in Messe Cologne between 23.04.2023 and 25.04.2023. The hosting venue for the event will not feature strict Covid-19 safety measures. This is due to Germany lifting its related restrictions in April 2022. Participants will be encouraged to follow advisory steps. Such will include maintaining a social distance when possible. Germany, at present, does not implore visitors to show 3G entry documents upon arrival. Yet, attendees should note that if their departure location is in an area with a virus variant of concern, they will be asked to quarantine for 14 days. At present, there are no countries with such a designation.


Want to learn what the newest technological designs in snacks and confectionery are, and stay on top of industry trends? Head to ISM to gain new clients. ISM (sometimes ISM Cologne) is short for Internationale Süßwarenmesse and is the leading trade fair for sweets and snacks in Europe and the rest of the world. ISM first entered the scene in 1971 and has been serving the sweets and snacks industry faithfully as the premier procurement platform for nearly half a century. With a hold over the biggest buyers and manufacturers on the scene, ISM is an essential event that runs the entire value chain. This includes confectionery, candies, ready to eat fruit snacks, ice cream, baked goods, chocolate products, chocolates, cocoa, savoury snacks, snack products and vegetable snacks.


Organised by Koelnmesse, which also serves as its venue, ISM arrives annually at the start of the calendar year alongside another popular related event - ProSweets Cologne. The international trade show lasts for four days and usually is scheduled during the first half of February so that it allows exhibitors to shape the upcoming fiscal year in terms of sales and publicity. The doors are open only for trade visitors and working hours are from 09:00 am until 18:00 pm. The last day wraps up two hours earlier at 16:00 pm. These are hours for trade visitors. Visitors who don’t have a car or wish to take taxis can rely on abundant, regular connections to Koelnmesse. In between the metro, the tram system and four lines of city rail, you always make it to ISM on time no matter where you’re staying.

What You Can Expect as an Exhibitor?

  • ISM is a meeting point between supply and demand on the highest level as you’re able to present products to buyers of the highest calibre from all over the world–there are 144 countries represented;
  • You stay fully in the know regarding the industry and markets since ISM is where most new products are first launched and the most important news shared before anyone else;
  • ISM is a trendsetter, and you have a real chance to add your vision to other brands that are actively challenging the status quo and pushing the envelope towards new horizons;
  • Because it’s such a well-received and important event, ISM attracts a significant amount of trade press from all over the world, which translates into higher brand awareness and brand recognition;

Audience & Statistics

You’re going to generate sales leads at an incredible pace at ISM because the last edition saw 1661 international exhibitors showcase their products to over 38,000 trade visitors. Visitors hold managerial positions in their respective companies and when they don’t have purchasing power directly, they have advisory capacity. At the same time, you are more than set in terms of who you are presenting products to. The biggest retail chains come to ISM to make purchases - Kaufland, Kroger, Metro, Coop, Whole Foods, Edeka, Aldi, Carrefour, Amazon, Walgreens and Costco. But that is just the tip as the trade audience is incredibly diverse. Yes, you have the expected - pastry shops, cafés, bakeries, confectioneries and trade chains, but there are also food chemists, nutrition scientists and vending machine operators. The markets you gain the biggest access to include Belgium, Italy, Poland, the UK, the Netherlands, the USA, and France. That’s outside Germany, of course.


Amplify your success at ISM with customized hotel reservations in Cologne from Trade Fair Trips Ltd. We present you only the best choices in hotels and do it in a single business day. Book a hotel near Koelnmesse today and save on your travel expenses. Trade Fair Trips ltd is here to make your business trip easier in every way. We have spent years developing our services and offer clients hotel accommodation for trade shows at every price point. You can make an online hotel booking for ISM in an ideal location, with access to public transport and at an exceptional price. Trade Fair Trips ltd is here to assist in any other way possible as you plan your work trip. Need a contractor to install your show booth? Want to book meeting facilities? We do all this and more!

Past Editions


In 2022, ISM and ProSweets took place as hybrid events - live exhibitions complemented by the digital platform ISM & The hosting dates for the events were 30.01.2022 to 02.02.2022, with the live aspects occurring in Messe Cologne. The editions featured representatives from 96 countries. Around 15,000 trade visitors attended the editions. Of these participants, 78% were from foreign countries such as France, Belgium, the UK, and the Netherlands. They also represented countries such as Russia, the USA, and Turkey. Because of the ongoing pandemic, attendees had to adhere to a series of strict safety protocols. This included precautions, such as the 3G entry policy and social distancing. Attendees had to maintain a safe distance of 1.5 metres during their visit and show immunisation passports before entry.  

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How to get to ISM
On foot
On foot:

Not advisable when travelling from Cologne Bonn Airport

30 mins when travelling from Cologne Hauptbahnhof (Central Station)

By car
By car:

20 mins when travelling from Cologne Bonn Airport

10 mins when travelling from Cologne Hauptbahnhof (Central Station)

By public transport
By public transport:

30 mins when travelling from Cologne Bonn Airport

10 mins when travelling from Cologne Hauptbahnhof (Central Station)

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