Fruit Logistica follows the entire cultivation process of fresh fruit trade through the value chain up to how it’s shipped, distributed and sold at a variety of POS. That alone places this international trade fair front and centre within the broader agricultural landscape. The trade fair has been going strong since 1993 and has become the must-see platform for innovation and procurement on the territory of Europe first and then the rest of the world. In terms of product diversity, visitors will have access to dried fruit, flowers, fruits, nuts, organic produce, potted plants and spice, cultivation equipment, post-harvest technical systems, modified atmosphere technology, product monitoring technology, cooling systems, ripening equipment, packing and sorting machinery. The industry as of right now faces numerous challenges for growers given the current climate instability in a lot of traditional grower regions.
Editions of Fruit Logistica run at the start of February every single year. Messe Berlin GmbH acts as the official organiser and proceedings are held at the Berlin ExpoCenter City. The trade fair is on the shorter side as exhibitions are open to trade visitors for three days during the work week. The exhibition grounds are open to trade visitors from 09:00 am in the morning until 18:00 pm in the afternoon, but the last day wraps up two hours earlier at 16:00 pm. Berlin ExpoCenter City is somewhat removed from the city centre of Berlin, but there are multiple shuttle bus services that help you with commuting. There’s a shuttle bus line from Tegel Airport, which makes it all the easier to discover. You also have bus lines that connect you to the rest of the city.
What Are People Saying?
- “We have been part of FRUIT LOGISTICA ever since it was founded and have grown steadily ever since. It's a big meeting that is not to be missed. The fair offers some very good instruments such as the Innovation Award, the 'Organic' or 'Convenience Route'.” - Bianca Bonifacio, Internationalization & Exhibitions Manager, CSO Italy;
- “We've been coming to FRUIT LOGISTICA for 15 years. It is the most professional fair in the world. It attracts a lot of professionals. We meet existing and new customers. The fair is getting more and more popular, and we did a lot of business.” - Sophy Cui, Marketing Manager, Goodfarmer Foods Holding (China);
- “FRUIT LOGISTICA is a very dynamic venue for exhibitors and potential customers. It's a unique opportunity to meet people from all over the world, to think outside the box and get a bigger picture of our market as a whole.” - Christopher Lazaro, Global Marketing Manager, Chiquita Brands International (Switzerland)
Audience & Statistics
It’s time to reveal what all this hype around Fruit Logistica as an industry leader translates into as numbers, and you’ll be very happy to exhibit here as you’re among the company of 3200 exhibitors and counting. The audience numbers over 78,000 trade visitors from all over the world. Mostly we are talking about countries in the European Union, but there are visitors from as far as East Asia, South America and Oceania. This should open up new regions for you to explore and another good news is that most visitors have a high power when it comes to making purchases with nearly half being the decision makers and the second largest group having collective say. A breakdown of the professional breakdown we see several distinct groups emerge – fruit and vegetable growers, retail trade, importers, exporters and wholesale trade.
The best strategy to have a productive time at Fruit Logistica and not strain your budget is to book hotels in Berlin early and trust that Trade Fair Trips ltd will plan your work trip exactly according to your specifications. We book hotels for Fruit Logistica that are specifically chosen to minimize accommodation expenses, while delivering good access to public transport and satisfactory level of service. It takes about a day to receive a list with select deals. Trade Fair Trips ltd can also assist in other ways, whether it would be to book meeting facilities or install your trade fair booth.
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