5 Events Integral to the Travel & Tourism Industry

No other industry in the world has been as affected by the years we spent in the pandemic than the travel and tourism industry. With international flights suspended and social distancing as a priority, it’s impossible to have a good time, leave your home and just relax. Only now are we seeing a lot more freedom of movement and people can think about travel for leisure again. In 2022, there are several major trends that are worth mentioning.

First and foremost, safety remains at the front of everybody’s minds. Although we may be able to go out to more and more places, this doesn’t mean the pandemic is over. Safety measures are still in effect and we won’t see that stop any time soon. Another trend that’s been picking up steam is personalisation. Group tours and organised travel is on a declining trend. Recent research points to a growing interest among travellers to build custom vacations tailored around their individual interests. It’s time to make travel truly unique.

Of course, we have to mention how the transformation of the work market affects travel. So many people are choosing remote jobs (a process that’s picked up speed due to the restrictions posed by the pandemic) and with that the relationship between work and travel has altered significantly. The digital nomad lifestyle has become a lot more accessible and that’s how workations have come to be. You can visit foreign destinations, experience the culture and nature, all the while keeping on top of work-related tasks and killing deadlines.

We’ve chosen five quintessential events that offer exhibitors a look into the future of travel!

FITUR: Based in Madrid, Fitur has the reputation as one of the biggest tourism fairs worldwide. It certainly has earned the top spot for all the Iberian Peninsula. Countries have national pavilions that promote and educate specific regions, which is the best way to gain traction with international travellers. Fitur serves as an important bridge between European markets and Latin America, which has always been a desirable travel market. Now that flights have become more affordable the flow of travellers is even more possible.

HOST: Over in Milan, HOST concerns itself with the hospitality sector. Every essential sector has its place at this trade fair – restaurant equipment, food processing machinery, interior fittings, catering and vending machines. Companies have an easy time positioning themselves and generate solid qualified leads. Trade visitors come for the B2B opportunities and stay for the series of show cooking stages, seminars and workshops.

ITB Berlin: Now it’s time to talk about one of the defining trade shows in Europe. ITB promotes the travel sector from the top down. You get the full run down from countries, destinations, tour operators and booking systems to transport and hotels. As a B2B platform, it’s unmatched! This is achieved in no small part through events like TRVLX. ITB's new B2B LIVE networking event puts you in touch with major decision makers in the industry.

Seatrade Cruise Med: Spain has one more major trade show to offer & this one services the sea cruise industry. Cruises enjoy incredible popularity and Seatrade Med Cruise exists as the chief meeting place for suppliers, purchasers and decision makers. You gain access to Mediterranean and global ports and destinations. Plus, the conference is one of the best out there!

Caravaning: In Barcelona, Caravaning explores the outdoor lifestyle in great depth. Aside from camping sites and tourist destinations, buyers can see the full breadth of camping gear, caravans, tents, sports equipment, clothing and accessories needed to make a trip in the countryside fun and exciting. All the new trends are showcased to an eager audience that’s not just trade visitors, but also the general public that’s looking for their next purchase.