In September, These Are the Trade Fairs You Should Not Miss for the World

Potato Europe 2024: September 11th – 12th; Villers Saint-Christophe, France

Potato Europe 2024 is the premier annual exhibition dedicated to the entire potato industry processing chain in Europe. Professionals from across the continent will gather to explore the latest advancements and innovations in potato cultivation and processing. This year’s event is going to break records in terms of size, which opens up even more avenues for exhibitors.

As a crucial platform for the potato industry, Potato Europe empowers exhibitors to connect with relevant buyers across different markets. The exhibition grounds will showcase a comprehensive lineup of products and solutions, including breeding and crop management, machinery for harvest preparation and storage, agricultural organization solutions, potato processing equipment, crop science and research.

One of the standout features of Potato Europe 2024 will be its dynamic demonstrations. Spanning 22 hectares, these demonstrations will highlight the latest machinery and techniques in real-world scenarios. This year, the demonstrations will feature three main sections: harvesting, reception/storage, and optical sorting. Visitors will have the opportunity to observe 29 demonstrations, including 13 harvesters from top manufacturers like AVR, Dewulf, Grimme, Pouchain, Ropa, and Agripoppe. Additionally, there will be five reception and sorting lines, two weeding machines, six mechanical tops destruction machines, and three optical sorting zones for both washed and unwashed potatoes.

Picture: Potato Europe

Simac Tanning Tech 2024: September 17th – 19th; Milan, Italy

Milan will once again welcome the aggregated leather working sector – leather, footwear, and tanning industries as Simac Tanning Tech opens its doors. Simac Tanning Tech has solidified its reputation as a crucial platform for industry professionals to witness a wide variety of machinery in action. Attendees can observe firsthand the advanced technologies shaping the production processes of footwear, leather goods, and tanning.

The event coincides with several other significant fashion-related expos, creating a vibrant week of complementary events focused on finished fashion products such as footwear, leather, leather goods, and fur. These six other fairs include DaTe, Micam, Mipel, The One Milano, Lineapelle, and Homi Fashion&Jewels Exhibition. This synergy makes Milan the heartbeat of the fashion supply chain during this period, attracting a diverse and dynamic audience.

The numbers speak volumes about the success and growth of Simac Tanning Tech. The previous edition saw over 6,500 certified attendees, with approximately 40% of them being international visitors. The event also welcomed 20 international delegations supported by ITA-Agenzia. Compared to the last edition, there was a remarkable 37% increase in visitors and a 14% rise in exhibitors, brands, and institutions, showcasing the industry's robust recovery and innovation post-COVID.

DMEXCO 2024: September 18th – 19th; Cologne, Germany

This September, the digital marketing and tech world will meet again in person in Cologne for DMEXCO 2024, Europe’s most relevant event for digital business, marketing, and innovation. Under the theme “Prompting the Future,” DMEXCO 2024 promises to deliver an unparalleled experience with its rich ecosystem of expositions, pioneering keynotes, engaging debates, and masterclasses. These components are designed to provide invaluable insights and drive market value by outlining the future of digital marketing and technology.

One of the standout features this year will be the inaugural DMEXCO CMO Summit, scheduled for September 19. This summit will bring together high-profile international marketing decision-makers for a day dedicated to discussing pivotal industry topics such as artificial intelligence, sustainability, data analytics, and corporate branding. The summit’s first confirmed speakers include Jennifer Treiber-Ruckenbrod (CMO, BMW Group Germany AG) and Kerstin Köder (Regional CMO, Central and Eastern Europe, SAP SE), and Rik Strubel (CMO, Westwing).

With over 40,000 visitors expected, DMEXCO 2024 is set to be a melting pot of ideas and innovation. The event will feature more than 1,000 exhibitors showcasing the latest products and solutions across various segments, including digital marketing, technology, and media.

Picture: DMEXCO

SILMO Paris 2024: September 20th – 23rd; Paris, France

Renowned as the most exciting international optics and eyewear trade fair, SILMO Paris continues to be a pivotal event for opticians, optometrists, ophthalmologists, and manufacturers from around the globe. Under the banner "Live the Experience!", this year's SILMO Paris is set to inspire creativity and innovation across the sector. One of the standout features of the event is the Optical Design Competition, which encourages design students to showcase their talent and vision.

SILMO Paris has a rich history dating back to 1967, when it started with just 59 exhibitors. Today, it hosts hundreds of brands eager to present their latest collections and technological advancements. The exhibition areas focus on various aspects of the industry, including frames, raw materials, lenses, and optical equipment. Visitors can explore the Absolutely Fabulous Laboratory, a hub for the latest technological achievements, and engage with the SILMO Academy, which offers insights into cutting-edge research and developments in vision science.

Automation, artificial intelligence, and high-tech innovations are at the forefront of this year's fair, reflecting the evolving landscape of the optics industry. The Futurology area will highlight intelligent glasses and other advancements poised to revolutionise vision science.

Picture: SILMO Paris

WindEnergy 2024: September 24th – 27th; Hamburg, Germany

To end our list, we have WindEnergy, which will gather the global wind energy industry’s most influential leaders and innovators. The trade fair covers the entire wind energy supply chain, showcasing the latest advancements in wind turbines, components, energy storage, new materials, planning, installation, operation, maintenance, finance, services, and both onshore and offshore projects. The theme is “Shaping the Future of Wind Power” and WindEnergy 2024 will focus on key industry topics such as cost efficiency, dynamic markets, smart energy, and successful project completion.

An exciting feature of this year’s edition is the introduction of Recruiting Days, which are designed to attract young talents and job seekers, providing them with a unique opportunity to meet face-to-face with potential employers. Admission is free for secondary school pupils, university students, and trainees, making it an accessible gateway for the next generation of wind energy professionals.