Top Five Most Unconvetional European Trade Fairs - Part 2

In the previous part, the first three of the top five most unconventional European trade fairs were presented, including the causes for their unconventionality. Yet, they are but a few of the leading examples of such events held in Europe. Which are the other such trade fairs to consider? Here are more such trade shows to consider:

EICMA Moto

Which are the top five most unconventional European trade fairs? Among them is EICMA Moto. It is a pivotal event for the 2-wheeler sector. The event is unique due to a variety of reasons, chief of which are:

Its diverse public and trade schedules

EICMA Moto is an event focused both towards trade and public attendees. Trade visitors, for example, can earn recognition, present innovations and network during the event. This is also to expand their specialist knowledge. Likewise, it provides the public with the opportunity to observe the newest models. This is in addition to observing the professional skills of sports champions and experiencing 2-wheelers in novel ways.

The event achieves goals through an extensive event schedule. It features showstoppers such as the MotoLive Arena. Here, racing and show entertainment take place. Examples include Champions Charity Race Legend, Freestyle Motocross and Trial Acrobatic. It also encompasses diverse exhibitions that commemorate the industry in diverse ways. These include the Y.U.M (Your Urban Mobility), where motorcycles and scooters can be tested in a reproduced urban environment. The Dakar exhibition, which showcased diverse global rallies, is another example. Similarly, there is the Desert Queens. Here, the most exciting and representative motorcycles are presented. Public visitors can also look forward to the EICMA Gaming Area. Here, 300 motorsport video games are displayed. It is done via ultra-realistic simulators with real production bikes and race circuits such as Misano Adriatico.

Trade visitors, on the other hand, can look forward to a matching extensive and diverse event schedule. These include diverse conferences and courses. They also encompass areas of interest such as the E-bike, the Temporary Bikers Shop, and the Start-up and Innovation Zone.

Its extensive participant group

EICMA Moto, as a result, features a notably extensive and high-profile participant group. These include more than 600,000 visitors and over 1,800 exhibitors, with B2B operators exceeding 43,000.

The exhibitors include diverse leading firms such as:

They represent the automotive, transport, tyre, apparel, and several other industries.

Fi & Hi Europe

Among the top five most unconventional European trade fairs is Fi & Hi Europe. It is one of the more unorthodox food and beverage trade fairs, yet it also overlaps with the nutraceutical sector. This is due to several diverse causes:

Its extensive event schedule

Fi Europe is a nutraceutical/F&B event. It displays the latest nutraceutical innovations. These include components, additives, baked goods, dairy, food supplements, confectionery, beverages, etc. It is done through a diversified event schedule. It includes fireside chats, panel discussions, and presentations. They discuss central topics such as buyer trends and sustainability processes. They also feature component innovations, supply chain stability, and communication. Among the examples is the Women’s Networking Breakfast. Here, female professionals can network, discuss and gain knowledge. Likewise, the Lunch and Learn enables F&B leaders such as C-Suite executives to network, gain insights, and study innovations. Innovations are also one of the central focuses of the Fi Europe Innovation Awards.

FI Europe’s event schedule also features many presentation and demonstration locations. These enable completing various business goals. Among the example areas is the Food Ingredients. Here, thousands of novel food manufacturing ingredients are presented. Among them are flavours, proteins, etc. Similarly, there is the Health Ingredients area. Here, the latest well-being support functional ingredients are shown. These include herbs, superfoods, nutraceuticals, etc. In addition, there is the Tech – Services & Equipment Zone. Here, cutting-edge food manufacturing technologies are showcased. Likewise, there is the Pet Food & Nutrition Hub where pet food developments are displayed. There is also the Ready-to-Market Zone. It is for shelf-ready products, turnkey concepts, manufacturing partnerships and go-to-market solutions. Visitors can also examine many of these solutions directly via the Tasting Bar.

Its participating group

As a result of its extensive event schedule, Fi Europe is highly attended. For example, several of its recent iterations have featured more than 24,000 attendees and over 1,700 exhibiting firms. Of the attendees, 75% are executives. They represent the F&B, import, export, pharmaceutical, retail, manufacturing, and healthcare sectors.

Exhibitors and visitors represent companies such as:

• Azelis;
• Cargill;
• Fonterra;
• Meggle;
• Ingredion;
• Innova Market Insights;
• Kerry;
• Lactalis;
• Mitsubishi Chemical Europe;
• Mokate.

Conclusion

Europe is a continent that features many diverse events, including several unconventional ones. If you would like to learn more about them, including which are the leading cities they take place in, contact Trade Fair Trips Ltd.