The Biggest European Trade Fairs to Look Out for in 2023

In the third year of the pandemic, many industries are coming back online and restarting. It’s time to get back to the rhythm of connections and networking. Europe, as a natural centre of industry, is opening up with the return of beloved trade fairs.

Trade fairs are the lifeblood of the business world, providing a platform for companies to showcase their hard work and reach out to current and potential clients. They’re the engine that drives new innovations and solutions. In 2023, there will be a number of major European trade fairs worth your attention, time and money as each offers unique opportunities for businesses to connect, grow, and succeed in unprecedented times.

Whether you're looking to make a major announcement, or simply reconnect with the partners that have carried you through the pandemic, these are the trade fairs that should not be missed.

ProWein: Dusseldorf, Germany; March 19th – March 21st

ProWein is a seminal trade fair for the wine industry, providing a prime opportunity for exhibitors to connect with the right audience at the start of the year. Editions of ProWein are always well-attended, attracting around 61,500 trade visitors from 142 countries around the world. With over 6,900 exhibitors, the fair offers a wealth of opportunities to explore the world of vintages that hail from the farthest wine-growing regions, and build business partnerships that last.

The big highlights of ProWein are, of course, the wine tastings and tours, which offer a tantalizing introduction to the finest organic wines. Organic wines have shown to be a rapidly growing and highly valuable market that reflects the modern consumer awareness about what they buy. On top of all this, the ProWein Forum is a must-visit for anyone looking to stay informed about the latest market trends, learn about new technologies, and find practical solutions to the common industry challenges winegrowers face with climate change.

Picture: ProWein

Aqua Nor 2023: Trondheim, Norway; August 22nd – August 24th

The Trondheim Spektrum is preparing to host the 2023 edition of Aqua Nor as a live event, making it a defining return for the European aquaculture industry. The international exhibition provides a comprehensive overview of the industry, covering areas such as feed and feeding regimes, fish farming equipment, water supply and technology, breeding, biomass control, nets, fish handling, safety equipment, veterinary medicine, vaccines, and floating cage construction and operation.

As you can see, Aqua Nor functions as the natural go-to product sourcing platform. With over 3,885 international visitors in attendance at the 2021 edition and representation from 35 countries, Aqua Nor provides ample opportunities to make valuable professional connections from around the world. Between the numerous networking events and the boat ride to the famed Trondheim Fjord, you are sure to have an enjoyable and productive experience.

Picture: Aqua Nor

Gamescom 2023: Cologne, Germany, August 23rd – August 27th

Gamescom is a highly anticipated event in the gaming community, bringing together the European gaming industry and players under one roof. The fair had record-breaking attendance numbers of 250,000 visitors in 2022, and even more online views during the Opening Night Live held a day prior to the official live opening. It’s a massive playground for the 1100 exhibitors that regularly book hall space. Gamers can experience the latest in computer games, console games, hardware, communication technology, promo items, and software.

On the professional side, Gamescom provides a unique opportunity for exhibitors to meet with major game companies and make product launches a success, leading to impressive sales figures. It's the go-to place for all major gaming news, new releases, and big announcements, making it the most anticipated gaming event in the territory of Europe.

Picture: Gamescom

DSEI 2023: London, UK; September 12th – September 15th

Come September 2023, DSEI is bringing in senior security professionals, high-ranking military officials and buyers to London. The defence and security trade show is known for a comprehensive product portfolio divided into Aerospace, Naval, Land, Security and Joint Zones. Technology has always driven how combat takes shape and DSEI continues to push the boundaries.

Recent editions have introduced new ideas and cutting-edge technologies through its Future Tech (Cyber Security, Networks & Communications, AI, Digitalisation), Manufacturing (Supply Chain Support), Medical (Latest Life-Saving Equipment) and Space (Space and Communications Tech) hubs. Every edition, you’re faced with the future of warfare and security work on a global scale.

Expect to see top military personnel and ministers at the show, taking part in the dynamic support programme. Between presentations and live demonstrations, buyers are able to experience the full potential of what’s on offer in real time. With 1600 international exhibitors, DSEI is the ideal place to find everything from weapons and ammunition to surveillance equipment and drones. It’s not a surprise to see over 35,000 international visitors in attendance.

MEDICA: Düsseldorf, Germany; November 13th – November 16th

MEDICA is one of the largest and most attended trade fairs not just in Europe, but the world. Each year, Messe Düsseldorf brings together products from approximately 6,400 exhibitors to an excited audience that reaches 120,000 trade visitors from a total of 60 countries. The fair is enhanced by its concurrent running with COMPAMED. At MEDICA, medical professionals can expect to see a comprehensive product portfolio that includes pharmaceuticals, medical technology, hospital equipment, dental medicine, ophthalmic optics, and sports medicine.

MEDICA has embraced a hybrid format in light of the pandemic, resulting in major improvements to its digital offerings. The digital platform provides access to content from any location as well as a robust catalogue of the latest medical products and innovations. You also don’t miss out on any networking thanks to the “Who is Who” networking tool.

No matter what field you work in, there’s going to be an event in the extended list that’s most suited to your needs. You have 7 forums, 3 conferences and 3 special shows to choose from, which cover everything from health IT to hospital practices to sports medicine.