The Biggest Trade Shows in Germany Worth Your Time in 2025

automatica 2025: June 24th – 27th; Munich, Germany

The world of automation and robotics is evolving at lightning speed, and automatica 2025 is your gateway to the latest innovations shaping the industry. As the leading exhibition for smart automation and robotics, automatica brings together pioneers, experts, and businesses to explore cutting-edge advancements that will redefine production, efficiency, and collaboration between humans and machines.

automatica 2025 demonstrates a strong focus on digitalization, artificial intelligence, sustainable production, and the future of work. Attendees will gain exclusive insights into how robotics and automation are paving the way for a smarter and more sustainable economy. Featuring over 648 exhibitors and attracting more than 41,000 visitors from 92 countries, this global platform is where industry leaders connect, collaborate, and innovate. At automatica 2025, experience first-hand the latest breakthroughs in assembly and handling technology. From high-speed positioning of small components to intelligent, fully networked cognitive production systems, the exhibition showcases the state-of-the-art solutions driving the fourth industrial revolution.

So, what does the future look like? In the automated solutions area, you explore how digitization and Industry 4.0 are revolutionizing assembly processes, enabling businesses to manage variant diversity and fluctuating production demands more efficiently than ever. For the future of work, exhibitors will outline visions of human-machine collaboration that is transforming smart factories worldwide and making automation more accessible for small and medium-sized enterprises. For AI and deep learning, you will get a deep look into how the integration of artificial intelligence is optimizing production systems, enabling predictive maintenance, and enhancing operational efficiencies.

Image: automatica

Gamescom 2025: August 20th – 24th; Cologne, Germany

The world’s biggest gaming event is back. Gamescom 2025 is set to bring the play back into play. The fair is the preferred meeting point for gamers, developers, and industry leaders to live through five action-packed days of gaming and business networking. Whether you’re a fan of cutting-edge releases, legendary classics, high-stakes tournaments, or the latest in gaming hardware, Gamescom is the place where passion and innovation collide. With 335,000 visitors from 122 countries and 1,462 exhibitors in 2024, Gamescom continues to set the global standard for gaming events. This year promises to be even bigger, with top gaming brands, indie developers, and technology pioneers showcasing the future of interactive entertainment.

One of the most exciting aspects of Gamescom 2025 is devcom, Europe’s premier developer conference. It connects professionals to share knowledge, conduct business, and explore the latest trends in game development. Devcom is also a year-round experience offering leadership summits, exclusive networking opportunities, and high-level discussions on diversity, inclusion, and sustainability in the gaming world. A highlight of the event is the prestigious devcom Leadership Dinner, which returns for its fifth edition. This exclusive gathering brings together up to 100 top executives, developers, and decision-makers from the global gaming industry. It’s an opportunity to exchange ideas, build relationships, and discuss the future of gaming over an elegant meal.

Image: Gamescom

DMEXCO 2025: September 17th – 18th; Cologne, Germany

Get ready for DMEXCO 2025, where innovation, technology, and marketing collide to shape the future of digital business! Last year’s event was a massive success as 40,000 visitors from 90 countries and 680 exhibitors occupied the halls of Koelnmesse. In 2025, DMEXCO is set to go even bigger by offering a deep dive into AI-driven marketing, retail media, total video, DOOH, programmatic advertising, social media trends, and influencer marketing.

One of the highlights of DMEXCO is its world-class conference program, featuring over 850 international speakers across 16 stages. Expect keynotes, panel discussions, and workshops from top-tier brands, agencies, and technology providers, all sharing insights on the latest trends shaping the future of marketing and digital commerce. A major highlight in 2024 was the introduction of the CMO Summit, an exclusive gathering of top marketing executives from leading global brands. This high-profile forum provided invaluable insights into AI, data analytics, sustainability, and corporate branding, featuring speakers such as Dr. Christian Hahn (Deutsche Telekom AG), Elisa Gregori (Nestlé), and Rik Strubel (Westwing). In 2025, the CMO Summit is set to return, delivering even more thought leadership and industry-shaping discussions.

As digital and traditional media converge, DMEXCO continues to explore the future of advertising and communication. Expect new formats, groundbreaking discussions, and unparalleled networking opportunities that will define the next era of digital marketing. Whether you’re a brand, agency, publisher, or tech provider, DMEXCO 2025 is the place to be. Mark your calendar, join the conversation, and be part of the digital revolution!

Image: Koelnmesse GmbH/Marvin Ruppert

Frankfurt Book Fair 2025: October 15th – 19th; Frankfurt, Germany

Each year, the Frankfurt Book Fair transforms into the beating heart of the global publishing industry. As the leading trade fair for print and digital content, Frankfurt Book Fair 2025 will once again welcome publishers, authors, literary agents, and media professionals from around the world for an unparalleled celebration of literature, culture, and commerce. Building on the remarkable success of 2024, where over 230,000 visitors from 153 countries gathered to network, negotiate, and discover the latest trends in publishing, this year’s event promises to be even more expansive. More than 4,300 exhibitors will showcase a diverse range of literary works, media innovations, and cross-industry collaborations.

The Frankfurt Book Fair isn’t just about books—it’s about storytelling in all its forms. The fair is a hub for international rights trading, with the Literary Agents & Scouts Centre (LitAg) and the Publishers Rights Centre (PRC) expecting record numbers of industry professionals. Last year, these centers hosted 593 tables and attracted 355 agencies and publishers, ensuring that deals for the next generation of bestsellers are sealed in Frankfurt. Beyond business, the Frankfurt Book Fair is a cultural and intellectual powerhouse. The 2025 edition will feature the highly anticipated “Frankfurt Calling” program, offering over 80 thought-provoking events.