21 Apr 2023

The Events That Are Leading the Charge of Innovation and Creativity in the Marketing and Advertising Industry

The Events That Are Leading the Charge of Innovation and Creativity in the Marketing and Advertising Industry

Welcome to the thrilling world of marketing and advertising!

If you're looking for a fast-paced industry that's constantly evolving, then look no further than this exciting arena. With innovations and breakthroughs occurring at lightning speed, keeping up can be a real challenge especially when the goal is to remain competitive on the international stage. Fear not, we're here to guide you through the most influential events in the world of marketing and advertising.

The Internet has proven itself to be a dynamic and ever-changing landscape that greatly influences consumer behaviors and preferences, which seem to shift in the blink of an eye. The events we’ve selected track key trends and offer actionable strategies to remain effective in reaching the largest possible audience you can.

From cutting-edge technologies to game-changing ideas, these events have it all.


DMEXCO is the biggest and most influential of the fairs for the marketing and advertising industry that’s held annually in Cologne, Germany. The event brings together rising stars and established leaders to discuss topical issues and showcase the latest advancements in the digiconomy. With over 1000 international exhibitors and more than 40,000 visitors, DMEXCO offers unparalleled networking opportunities and a high-class conference that covers topics across the entire industry.

As digital technology evolves at breakneck speed, DMEXCO provides a comprehensive overview of the latest developments in advertising campaigns, digital marketing, marketing strategies, presentations, and search engine optimization. The event values problem solvers and disruptors, with a dedicated Start-up Village featuring 200 companies that promise radical change. DMEXCO is at the forefront of new trends and explores the future of Web3.

The conference at DMEXCO covers a massive territory of topics, with different topic stages tailored to different worlds, such as Agencies, E-Commerce, Media, and Tech. The main stage features keynotes, Fireside Chats, and panel discussions, while practice-oriented masterclasses offer presentations, case studies, and product tests.

Image: dmexco


PLMA, or the Private Label Manufacturers Association, is an annual event that has become an essential platform for the private label sector in Europe. With almost 40 years of history, PLMA has managed to expand and reach new horizons, giving rise to PLMA Chicago, which focuses on the US and Canadian markets. The event brings together over 2,700 international exhibitors showcasing the latest private label food and non-food products and attracts 15,000 international trade visitors each year.

Held every May at the Amsterdam RAI, PLMA features national pavilions from all over Europe, Asia, and South America, giving visitors a comprehensive overview of private label products. With the current inflation and pandemic situation affecting consumer behavior, the private label market has become an interesting space with emerging market opportunities. Consumers are increasingly turning to private labels to save money, especially in food products.

Across two days, PLMA focuses on networking and negotiations, providing visitors with various tools and resources to make these processes as easy as possible. The online Show Preview allows visitors to discover products and suppliers in advance, while the New Product Announcements enables them to explore new, fresh offerings. Additionally, the PLMA Matchmaker makes it all the easier to come across relevant companies and fill up your schedule with appointments.

Image: promosolution


EXPOFRANQUICIA is the go-to event for franchising, business, and licensing sectors in Latin countries. The international trade fair is a platform that showcases leading organizations, brands, and companies. With 200 companies from 20 sectors from 32 countries, EXPOFRANQUICIA is an opportunity to network with the best in the industry.

Last year's edition of EXPOFRANQUICIA brought together products and services from 500 brand names and attracted 15,248 visitors. More than 31% of attendees came to the fair with the intention of acquiring a franchise within the year, while 5.9% sought a master franchise agreement at the fair. EXPOFRANQUICIA is more than just an exhibition of products and services; it is also a space for training and knowledge sharing. The Franchising School offers training sessions and advice aimed at franchisees and people interested in starting in this commercial system.

The Franchise Gateway is another exciting feature of EXPOFRANQUICIA. It provides exhibitors with an opportunity to give greater visibility to their franchise models. For the first time, the event will also have a free legal advice area for all exhibitors and visitors who require this service. The advice will be provided by law firms belonging to the Committee of Legal Experts of the AEF.

Overall, EXPOFRANQUICIA is an excellent opportunity to network, learn, and grow within the franchising, business, and licensing sectors. If you want to take your business to the next level, this event is not to be missed!

Image: ifema


EuroShop is the ultimate retail trade fair that gives visitors an unparalleled opportunity to immerse themselves in the latest retail technology, breakthroughs, and innovations. Held in Düsseldorf, Germany, this event brings together 2292 international exhibitors from 56 countries and attracts over 92,000 trade visitors from 142 countries.

Dating back to 1966, EuroShop has a long history of showcasing the hottest trends in retail technology. Exhibitors and visitors have the perfect chance to build a solid professional network and stay up-to-date with the industry's latest advancements, shaping its future. The exhibition is held every three years, which is a hidden strength as it allows exhibitors ample time to penetrate new markets effortlessly.

Each Dimension of the exhibition has its own stage, where additional presentations and lectures take place. This content is also available to virtual visitors, allowing them to stay informed about their competitors' activities and the state of the market as a whole, without leaving their Dimension.

EuroShop also provides special areas that highlight specific products, such as the Designers' Village, Italian Lighting Lounge, and Food Innovation. Visitors will be treated to fully curated assortments of products and technologies, increasing their chances of generating qualified sales leads. Moreover, the Start-up Hub is a dedicated space for newcomers to present groundbreaking products and ideas to interested investors.

EuroShop creates value for both exhibitors and visitors. By attending, you have access to the latest retail technology, network with industry professionals, and stay up-to-date with the ever-evolving market trends.

Image: focalpay

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