Cologne is one the most active centres for the German motorcycle industry, having cultivated a strong cycling culture thanks to INTERMOT. The trade fair hit a milestone in 2024 as it shifted to an annual schedule after a period of continuous growth and an increase in popularity over the last decade. The new winter slot created fresh opportunities for manufacturers, industry professionals, and consumers to explore trends and innovations for the upcoming season. With over 70% of the German market represented, INTERMOT 2024 highlighted its importance as a launchpad for the industry’s latest models and innovations. The event featured numerous German premieres, attracting thousands of visitors eager to experience cutting-edge motorcycle technology firsthand. A key highlight of INTERMOT 2024 was its appeal to younger motorcycle enthusiasts, driven by a strategic expansion of creator and influencer marketing. The CREATOR LOUNGE, powered by bigFM in Hall 8, became a central hub for this demographic, offering fans the chance to meet their favorite social media influencers in person. Over 85 creators, boasting a combined Instagram following of 20 million, documented the event live, drawing tremendous engagement and energizing the motorcycle scene with their dynamic content. This was a significant boon to the motorcycle industry in Cologne as manufacturers connected with a brand new generation. The Creator Day, held on the third day of the trade fair, was a standout success. Fans were able to take selfies, interact with influencers, and share their passion for motorcycles, creating a buzz that resonated far beyond the trade fair grounds. The 125cc special event on the Boulevard and a series of manufacturer showcases drummed up sales and publicity. As the event moves forward with its new annual schedule, INTERMOT will solidify its role as a vital platform for engaging younger audiences and driving the motorcycle industry into the future.