Creative sectors are well supported in Cologne, which translates to a thriving and fast growing marketing industry. When it comes to its cultural and creative output, Cologne commands a very far-reaching influence that’s enough to attract international talent and companies from all over the world. The city’s media, creative and marketing industries account for approximately €9.5 billion in annual revenue and employ around 60,000 people. With around 6,500 companies active in media, design, gaming, and IT, Cologne offers the right conditions for professionals to further their career. This concentration of talent is also due to the popularity of local universities, which produce around 3,000 graduates annually from media and arts programs. Many of these new graduates, equipped with cutting-edge skills and innovative ideas, are eager to join the ranks of Cologne’s TV, film, and digital content production firms. The city’s vibrant expat community and cosmopolitan atmosphere further enhance its appeal, making it a true centre for global creative exchange. The city also plays host to DMEXCO, Europe’s leading digital marketing and technology event, which draws industry leaders and innovators from around the world. This year’s DMEXCO, themed “Prompting the Future,” shone the spotlight on the role of emerging digital technologies in marketing. From artificial intelligence and data-driven strategies to augmented reality and interactive media, DMEXCO showcased how digital advancements are reshaping the industry, offering marketers tools to engage audiences in new and increasingly personalised ways. Cologne’s appeal to the marketing industry is further strengthened by its successful film and broadcasting industry, which stands out as one of Germany’s most prosperous. With major production companies, TV studios, and cinema production facilities, the city attracts ambitious creative minds, from directors and stage technicians to software developers and e-sports professionals. And what creative project or production doesn’t need marketing on its side?