France’s swimming pool industry has been historically a big source of economic growth for the country. With more than 3.5 million private pools installed nationwide, France holds the title of Europe’s largest swimming pool market and ranks second globally, behind only the United States. The pandemic only accelerated the adoptions of pools in private citizens’ homes thanks to a sudden boom in home improvement during the first years of the pandemic. The market began to cool in 2022, registering an 8% drop in revenue. That trend deepened in 2023, with an additional 11.5% decline during the first nine months. Early 2024 figures have confirmed this downward trajectory. Several interrelated factors are contributing to the slowdown. Inflation and the rising cost of raw materials and energy have tightened household budgets, pushing swimming pools lower on the list of consumer priorities. Simultaneously, France’s ongoing real estate crisis has seen a decline in new single-family home construction, reducing the number of potential pool installations. Environmental considerations are also playing a growing role in consumer decisionmaking. With increasing frequency of droughts and local water restrictions, more French homeowners are reconsidering the ecological impact of installing a private pool. This shift in mindset is putting pressure on the industry to innovate. In a move to stabilize France’s swimming pool industry, sector professionals are pivoting toward services that cater to an evolving market. Renovation and maintenance of the country’s aging pool stock have become key areas of focus. At the same time, demand for more sustainable and technologically advanced solutions is rising. Energy-efficient heating systems, eco-friendly filtration, and smart pool management tools are helping pool owners reduce environmental impact while enhancing ease of use. Alternative business models are also emerging. Peer-to-peer pool rental platforms such as Swimmy are offering homeowners a way to monetize their pools while democratizing access for users unable or unwilling to invest in one.