Exhibitions in France for Gardening

Gardening has long been a beloved hobby among private individuals in France. Distinct from market gardening or floriculture, non-professional gardening remains a vibrant sector within the country’s broader horticultural landscape. The French gardening market boasts a diverse number of product families, including plants, outdoor furniture, traditional and mechanical tools as well as fertilizers. Despite this segmentation, the outlook for the gardening industry in France appears promising as it’s driven by several key factors such as demographic shifts and the proliferation of second homes with green spaces. As the population ages and more individuals seek peace and fulfillment in nurturing their own gardens, the demand for gardening-related products and services is expected to witness steady growth in the short to medium term. At the forefront of this growing industry are major players operating on a franchise basis, including names such as Jardiland, Truffaut and GammVert. These specialized gardening and DIY stores, along with mass retailers, play a pivotal role in shaping consumer preferences and driving market trends across the country. In terms of market size, the French gardening industry was estimated to be worth €2.254 billion in 2020. However, this figure is projected to soar in the coming years with Grand View Research forecasting a compound annual growth rate (CAGR) of 5.7% in Europe from 2022 to 2030. Analyzing sales data from 2010 to 2019 provides further insights into the market’s trajectory. While there have been fluctuations in sales value over this period (with a slight dip observed in 2016) the overall trend is one of growth. By 2019, sales of garden centers in France had increased to nearly €7.3 billion. In short, the current forecast inspired hopeful optimism among many players in the French gardening sector as the trends in demographic shifts and the increasing appreciation of gardening as a therapeutic tool persist.

Want to stay informed about the latest trade fair and hotel news? Consider signing up for our newsletter.