Paris Fashion Week, the biannual fashion event that showcases the latest collections from famous French and international designers, is more than a glamorous display of beauty. It is a significant economic driver that cements the Paris fashion industry as the biggest and most influential within France, but around the world as well. The economic impact of Paris Fashion Week is substantial. The shows and associated events generate over €400 million annually, not to mention the fairs linked to Fashion Week that attract tens of thousands of professionals from around the world. This translates into a total expenditure of over €1.2 billion per year. In addition to its economic significance, Paris Fashion Week is also a hub of innovation. Designers are constantly pushing the boundaries of fashion, experimenting with new materials, techniques, and silhouettes. This innovation is driven by the desire to create unique and personalized products that resonate with consumers. Sustainability is another key trend in Paris Fashion Week. Designers are increasingly using eco-friendly materials and production methods to reduce the environmental impact of their collections. This commitment to sustainability is reflected in the growing popularity of organic cotton, recycled fabrics, and upcycled designs. The French government is also playing a role in supporting the fashion industry's efforts to become more sustainable. In 2019, the government introduced the Collection Tax Credit, a research tax credit that allows companies to deduct 30% of the eligible expenditure related to the development of new collections. The IFCIC Fashion Guarantee is another initiative that is helping to support the growth of the French fashion industry. What this guaranteed loan does is showing commitment on the banks’ side to all Fashion Companies classified as Young Creative Enterprises. This facilitates the financing of the production cycle of creators or structural investments.