Essen doesn’t have its own distinct hub and designers in comparison to cities such as Düsseldorf or Berlin, but Essen’s clothing industry does succeed in the realm of retail. Messe Essen plays host to one of the most significant events in bridal fashion – the European Bridal Week, which enters a brand new era in the post-COVID landscape. In a pivotal move set to reshape the bridal fashion industry landscape, the Interbride Bridal Fashion Fair and European Bridal Week have announced their merger, creating a single, powerful platform to serve the industry as a whole. Guided by the principle of ‘By the Industry, For the Industry,’ this unification marks a significant step forward for both suppliers and retailers. Under the unifying slogan ‘Because Passion Unites Us,’ the combined event will now serve as the largest and most influential bridal platform in northern Europe, catering to the needs of thousands of visitors seeking a comprehensive and expertly curated showcase of top-tier brands. The merger brings together the diverse strengths of both organizations as they offer retailers unparalleled access to a wide-ranging portfolio of internationally recognized brands, renowned for their individuality and exceptional quality. By consolidating the industry's major players under one roof, retailers will be better equipped to make informed buying decisions and discover the latest trends shaping the bridal fashion landscape. This strategic alliance is driven by a shared commitment to supporting the retail trade and fostering industry growth. The newly formed event promises to inject fresh energy and momentum into the bridal fashion sector in its role as an improved platform for innovation, collaboration and success. The combined expertise and resources of Interbride Bridal Fashion Fair and European Bridal Week will undoubtedly elevate the bridal fashion industry to new heights.