Nuremberg’s consumer goods industry boasts a high level of research and innovation. The city has become a major player in the consumer goods market in the country. It’s been a long, long history that goes back to the beginning of last century. Nuremberg‘s legacy as the cradle of market research in Germany is deeply ingrained in its economic fabric. Since the 1920s, the city has played a pivotal role in pioneering methodologies and organizational systems for understanding consumer needs. Today, approximately one-sixth of Germany's 15,000 market researchers are based in Nuremberg, further solidifying its status as a center for market intelligence and analysis. Of course, that’s only one aspect of the city’s industry. Nuremberg’s influence extends globally through its renowned trade fairs catering to the retail and consumer goods sectors. Events like CONSUMENTA, held annually at Messe Nuremberg, serve as premier platforms for industry professionals to showcase their latest offerings and connect with peers and clients. With a diverse range of exhibitions spanning fashion, wellness, food and lifestyle, CONSUMENTA provides invaluable insights into emerging trends and consumer preferences. Featuring 650 exhibitors and attracting over 68,000 visitors, CONSUMENTA ranks as one of Germany’s largest consumer goods fairs. From product pavilions to workshops and demonstrations, the marketplace buzzes with activity, fostering collaboration and innovation among exhibitors and attendees alike. CONSUMENTA empowers regional exhibitors to solidify and expand their business relationships across the broader German market. By showcasing fresh and innovative products that embody the essence of contemporary living, exhibitors seize opportunities to enhance their market presence and forge new partnerships. CONSUMENTA shows no sign of slowing down and with its rising popularity, Nuremberg and its consumer goods industry will further assume leading roles on a national level. The trade fair spearheads innovation and is a catalyst for growth.