London has long been considered the Hollywood in the British film and media industry. Trailing behind Los Angeles and New York, London is the third busiest city for filmmaking worldwide. The city’s thriving entertainment sector has attracted £770 million in investment over the past four years. The momentum of London’s film industry shows no signs of slowing down with 2012 marking a historic milestone of 17,604 filming days in the city – a 20% increase compared to the previous year. Filming activity only increased in the succeeding decade excluding the pandemic years. Of note is London’s appeal as a prime location for filmmakers whether they’re working on local or international productions. Recognizing the pivotal role of the film and media industry in London’s economy, the Mayor has allocated £2 million to Film London to film, television and animation production. This strategic investment aims to leverage new tax reliefs and expand Film London's scope, positioning the capital as a premier destination for filming. In fact, the city seeks out to nurture emerging talent in the entertainment sector through events like the BFI London Film Festival. With over 230 fiction and documentary films, including 22 world premieres, the festival celebrates homegrown talents while showcasing cutting-edge cinematic works. From glitzy world premieres in Leicester Square to intimate art-house cinemas and events like Secret Cinema, the city caters to every cinematic taste, ensuring that residents and visitors alike can indulge in unforgettable movie experiences. With iconic landmarks serving as backdrops for numerous blockbuster films and cult classics, London’s cinematic legacy is indelibly woven into the fabric of its urban landscape. From Harry Potter to James Bond, these cinematic masterpieces not only captivate audiences worldwide but also play a significant role in shaping perceptions of London and the UK, which translates to increase in tourism and economic growth.