The London baby, kids and maternity industry can be best described as technology driven. Given London’s status as a business and financing capital, it’s no wonder that it’s the birthplace of a high number of startups in the sectors; all ready to address challenges faced by parents raising young children in the digital age. Leading the charge in blending entertainment with education is Yoto, the official Audio Partner of World Book Day. Yoto offers an interactive audio platform for kids, providing carefully curated content that fosters creative play and learning. With Yoto Cards and audio players, children can explore a world of inspiration without screens. For parents seeking guidance through the early years of their child’s life, Onoco serves as a valuable ally. This baby tracker, family organizer and developmental app offer smart daily advice, practical tools and access to essential services such as sleep consultation and childcare. Available in multiple languages, Onoco supports parents, family members and caregivers in optimizing children's growth and development. New parents can also find the appropriate ways to connect with each other through Happity, the UK’s leading marketplace for baby and toddler groups. By expanding and scaling its platform, Happity aims to create strong communities of providers and parents across the UK. With a growing user base and significant milestones in bookings processed, Happity demonstrates the power of community-building initiatives in the parenting space. There’s no denying that London life can be hectic and overwhelming for working parents, who’re tasked to maintain a reasonable work-life balance and raise their children competently within the small pockets of time allotted to them. These innovative businesses aid them in doing their best without impacting child growth and development. These are only a few brands that build up the thriving baby, kids and maternity industry in London!