London has built up the entertainment and media industry in the UK. It’s not only the home for the world’s biggest and most influential broadcasting companies and production studios, but it’s also left its footprint on everything from film to music to fashion to art to television. Ranked third in the Savills Media Cities index, behind Los Angeles and New York City, the city boasts a wealth of creative talent, high demand for entertainment and strong government support for the media sector. London, in its role as a business centre, cultivates a fertile soil for startups to find their footing in the industry and drive innovation. In 2019, the film industry alone attracted £1.3 billion in inward investment to London. However, the COVID-19 pandemic dealt a severe blow to the arts sectors, prompting the UK Government to allocate £1.57 billion to the Culture Recovery Fund to sustain the industry until audiences could return in full force. It’s been grueling two years before the industry could begin to recover and it didn’t take long for it to bounce back. Filming for television and feature films resumed quickly after lockdowns and productions adapted immediately to shooting while following health safety protocols. Investment into studio spaces has surged to meet the escalating demand driven by the rise of streaming platforms and viewers’ insatiable appetite for content. Pinewood and Shepperton studios are expanding their capacities to accommodate the growing production needs, while new ventures like the £300 million studio in east London by Barking and Dagenham Council and the £150 million production complex in Reading by Blackhall Studios are on the horizon. Looking ahead, increased investment in London's media industries will only drive the local economy and further build the mythology of London as the city for media, arts and culture.