MODEL WORLD TASTES IN THE FOOD & DRINK INDUSTRY BY ATTENDING THESE 4 EVENTS

The food and beverage industry faces numerous challenges due to resource shortage, climate change and changing health and safety regulations. Remain a true competitor in this dynamic time and travel to the biggest and most respected exhibitions and trade fairs dedicated to good food and drinks. Stay up-to-date with consumer tastes with ease and introduce your products to an international audience!

Trade Fair Trips offers business travelers a choice between four excellent exhibitions broad as well as specialized. The choice is yours!

VINEXPO Come to Bordeaux, France for the period 18-21 June and taste the world’s wines. Wine tasting is a staple at VINEXPO and the 2350 well represent the major wine regions from around the globe. This ensures you learn which wines are emerging as trendy; it also gives you the opportunity to influence tastes yourself. In terms of attendance, organizers are preparing for more than 48,500 professionals from all levels.

SIMEI This year, SIMEI is making its grand debut in Munich and will be held as an addition to DRINKTEC, but will have its own exhibition space to separate the two events. This set-up boosts cross-sale opportunities as DRINKTEC visitors are guided to the displays and demonstrations of wine technology, featuring machinery and equipment for wine-making, botting and wine treatment. This exhibition has been on the map since 1963, traditionally held in Milan and is a most sought-after event for wine industry professionals.

ANUGA Cologne is playing host to the largest exhibition dedicated to the beverage and food industry – ANUGA. What makes this event so influential? It’s the platform where you can skyrocket as a worldwide sensation. After all, there are over 7000 exhibitors from all sectors (fine food, drinks, chilled & fresh food, meat, frozen food, dairy, bakery, organic, and more.) with an audience anticipated to exceed 158,000 professionals. We’re talking exporters, nutritionists, drugstores, health food stores, catering companies and so much more. Establish a strong presence in this event and you’ll see a definite improvement in sales.

DRINKTEC As the name suggests, DRINKTEC focuses on beverages and liquid foods – an ever-growing sector that gathers large crowds. We’re talking over 1400 exhibitors showcasing the latest trends, innovations and solutions for the entire supply chain from raw materials and ingredients, to manufacturing, filling, packaging, logistics and marketing. More than 67,000 industry insiders are expected to make an appearance – a potent audience to sell to and generate sales leads. Come September in Munich!

It’s time we wrap this list and if you’ve found an exhibition that plays to your strengths, go on and buy your tickets. Give Trade Fair Trips ltd a call for a bespoke business trip tailored to all your specifications. Tell us your budget for the trip and we’ll be certain to book you a room in your desired price range, saving you money! And we’re fast – you get a full list with options as early as next day.