There is a vocal minority among exhibitors according to whom trade shows are a complete waste of resources and time, because you don’t make sales and all the business goes to the biggest fish in the industry. Yes, it’s true that trade shows...
In the decade we have spent assisting exhibition goers with accommodation and logistics, we have learned valuable lessons about how to prepare for a trade fair. Good preparation pulls you through any event in any location and earns you returns on your...