Trade shows are not usually regarded as a natural part of a company’s marketing budget or bigger strategy to promote the brand, but rather as a bigger moment in the company’s timeline. It’s easily understandable since trade shows mobi...
Trade shows may have a long tradition that goes back centuries back in the past, but that does not mean they remain static and unmovable. No, on the contrary, trade shows are constantly evolving to reflect the day and age they’re taking place and...
We tend to consider trade fairs as modern inventions – a natural result of all the ways we can travel the world in a short amount of time. There are impressive, modern exhibition centres that house thousands upon thousands under their roofs. Live...
There’s no denying that trade events are the best strategy to develop a business, especially when a company has the ambition to grow out of its geographical confines. You will meet people, make a good impression and negotiate some new deals. That...
There is a vocal minority among exhibitors according to whom trade shows are a complete waste of resources and time, because you don’t make sales and all the business goes to the biggest fish in the industry. Yes, it’s true that trade shows...
In the decade we have spent assisting exhibition goers with accommodation and logistics, we have learned valuable lessons about how to prepare for a trade fair. Good preparation pulls you through any event in any location and earns you returns on your...