Geneva has been Switzerland’s main engine for innovation on all industry levels. Naturally, this also extends to the food and drinks sector. The city creates the right conditions for startups to find their food and prosper by spearheading cutting-edge technologies and innovative concepts that will undoubtedly revolutionize its food and drinks industry. From advanced preservation methods to unique dining experiences, the city’s F&B landscape shows much promise for entrepreneurs and investors alike. One notable advancement is the development of electromagnetic devices for food preservation, pioneered by Alexander Zhuravlev. These devices utilize pulsed ultrahigh-frequency treatment to inhibit microorganism reproduction in food, which ensures freshness and safety. This technology is pivotal in its ability to reduce food waste and prolonging the shelf life of products – a direct response to calls for sustainability. Another such company is MagicTomato, which has taken on the task of redefining grocery shopping with its sustainable and decentralized online store. The company offers its customers over 800 products sourced from 30 local artisans and provides same-day delivery. This way fresh food finds its way to consumer homes while it’s still fresh. In the realm of social dining, Meat Hungry People introduces a novel concept through its mobile application. Connecting users for shared meals, the app streamlines the process of scheduling and meeting new people over lunch, fostering social connections in the bustling city. The app brings back the communal aspect of sharing food and works towards combating the spreading loneliness epidemic. For pizza enthusiasts, Jamme's Neapolitan Pizza offers an authentic culinary experience. Leveraging state-of-the-art freezing technology to preserve food properties, Jamme's delivers ready-to-eat hot pizzas using innovative gourmet baking machines. Behind these innovations lies meticulous supply chain management, ensuring the procurement of high-quality ingredients and the delivery of an unparalleled culinary experience to Geneva's residents and visitors alike.