Exhibitions in Italy for Food & Drink

Given Italy’s reputation as the country with one of the world’s most identifiable cuisines, it’s not a surprise that its food and drinks industry performs exceptionally well. The agri-food industry is the country’s primary contributor in the nation's economic landscape, contributing a substantial 15% to the GDP. The sector is fueled by over 740,000 farm companies, over 330,000 catering establishments, 70,000 food industries and a workforce of four million. In 2021, the industry notched an impressive milestone with Italian food and drink exports soaring to EUR 52 billion. We can attribute this overall success to the myth and power of the ‘made in Italy’ label. The art of transforming raw materials into products synonymous with quality has been perfected with many centuries of raw materials, seasonal excellence, artisanal craftsmanship and wholesomeness. These facets resonate profoundly with modern consumers who increasingly seek products rooted in authenticity. The food and beverage sector, however, has not remained entirely rooted in the past as consumer tastes shift over the course of the last two decades. The catalysts for change include the advent of stringent environmental, social, and governance (ESG) regulations. Sustainability emerges as a cardinal theme, prompting the agri-food sector to align with global efforts for a sustainable food system. Circular business models take center stage propelled by digital traceability as a transformative lever. In combating greenwashing and aligning with ESG regulations, F&B companies escalate investments in end-to-end supply chain traceability. Compliance with ESG regulations, coupled with a commitment to responsible sourcing and sustainable procurement, marks a green-oriented trajectory for F&B companies. However, a nuanced shift is also observed in consumer preferences – a growing emphasis on product transparency. Beyond the brand, consumers seek narratives that tell the story of the product, which inspires a deeper connection to the product and company.

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