In the German beauty ecosystem, Bavaria doesn’t play a significant role in terms of production in comparison to North Rhine-Westphalia, but Munich stands at the forefront of business relations as host to several high-profile beauty events. These trade fairs position ‘Made in Germany’ labels to the rest of Europe and the wider world, driving exports and sales revenue altogether. BEAUTY FORUM MUNICH, organized by Health and Beauty Germany, stands as a pivotal event for professionals from various sectors, including drugstores, pharmacies and cosmetic institutes. The expo boasts three expansive exhibition areas, where leading companies and suppliers unveil exclusive cosmetics and accessories catering to every aspect of beauty from the body and face to hair and nails. What makes the fair truly exceptional is its hands-on approach. Participants have the opportunity to test and purchase cutting-edge products and services right on the spot. The WorldCup NailArt competition adds a competitive edge, showcasing incredible talent in the industry. The HairForum offers a platform to learn from the best and stay updated on emerging trends and current issues. And let's not forget the workshops, live demonstrations, and tutorials at Beauty Point and Foot Point, providing insights and education for enthusiasts and professionals alike. CosmeticBusiness, another notable event, is a dynamic source of inspiration in the cosmetic world. What sets it apart is its ability to bring together cosmetics companies and suppliers involved in every facet of product development, production, packaging and marketing. It's the only international trade fair to facilitate these crucial connections in Germany, the largest cosmetics market in Europe. CosmeticBusiness functions as a mood and trend barometer, making it a vital event for industry decision makers. As Munich continues to set the stage for beauty innovation and trends, these events contribute significantly to the growth and development of the industry.