You can’t talk about the optics industry in Munich without the mention of Opti—a pivotal event on the global optics calendar. The trade fair offers a comprehensive and forward-looking perspective on the industry's latest innovations, emerging trends, and pressing challenges. Opti provides a fertile ground for discovering groundbreaking advancements in eyewear, lens technology, and related optical equipment. Attendees are encouraged to actively engage in the search for novelties, particularly within designated areas like opti BOXES and opti VISIONARY. These curated spaces spotlight emerging startups and disruptive technologies. Opti also offering a rich and engaging program of expert talks, interactive workshops, and thought-provoking panel discussions held at dedicated hubs like the opti MYOPIA HUB, the opti SUSTAINABILITY HUB, and the newly introduced opti FUTURE VISION HUB. These sessions delve into critical topics shaping the future of optics, including advancements in myopia management, the growing importance of sustainable practices, and the exploration of future-oriented trends in vision care. The opti HUB ARENA further amplifies this focus as it provides a central location for targeted discussions on key industry themes and addresses specific target groups within the optical community. The aspect that hypes Munich’s optics industry for the upcoming 2025 edition is the heightened emphasis on contact lenses and their expanding role in vision correction. The dedicated TOMORROW VISION area, supported by leading contact lens manufacturers, serves as a showcase for the latest advancements in contact lens technology, materials, and applications. This dedicated space highlights the versatility and increasing importance of contact lenses in addressing a wide range of vision needs, from everyday correction to specialized therapeutic applications. The presence of major manufacturers underscores the growing investment and innovation within this segment of the optics industry.