Exhibitions in UK for Entertainment & Media

The United Kingdom’s entertainment and media (E&M) industry can look forward to a bright and stable future marked by energetic expansion. The industry has met the shifts in consumer behavior head on and has effortlessly adopted digital trends. With a projected industry revenue of £97 billion, the UK market is primed to lead Europe. In the face of a challenging global economic landscape, entertainment and media companies are urged to maintain their confidence in digital investment strategies. While short-term uncertainties may linger, forging stronger and more relevant connections with consumers through innovative technology remains pivotal for sustained growth and long-term success. The COVID-19 pandemic catalyzed a fundamental transformation in consumer habits, solidifying digital formats as the backbone of entertainment and media consumption. Prior to the pandemic, the rate of digitalization was steady, but the market exploded in 2020. This seismic shift is reflected in the staggering year-on-year growth of 41% for UK internet advertising revenue. It soared to £23 billion in 2021 and is projected to reach £33 billion by 2026; and a good portion of this revenue is driven by mobile advertising. The future trajectory of internet advertising revenue makes it clear that mobile and video advertising are here to stay and should be the top priority for companies in this new digital landscape. Video advertising, in particular, is expected to surpass £9 billion by 2026. This highlights the increasing importance of mobile-centric strategies in capturing consumer attention and driving engagement. While the digital landscape presents immense opportunities, companies without a clear digital roadmap face formidable challenges. To thrive in this environment, organizations must adopt a human-led, tech-powered approach that prioritizes investments in new digital revenue streams, strategic collaborations and acquisitions to fuel growth. The move forward is to place their trust in digital investments.

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