The printing industry is expected to have an exciting 2025, driven by shifting market demands and technological advancements on top of increasing environmental concerns. Industry players are being forced to adapt to a landscape where artificial intelligence (AI), cloud-based solutions, and sustainability are no longer optional but essential for survival and growth. AI will be major force in the print sector everyone will have to contend with. Already, 84% of organizations planning to increase AI-related expenditures this year. As businesses look to upgrade their technology infrastructure, print vendors and managed print service (MPS) providers must integrate AI to enhance efficiency and innovation. Key areas where AI is making an impact include cybersecurity and intelligent document processing (IDP) along with predictive maintenance. Additionally, as AI-powered PCs gain traction (79% of organizations are planning upgrades) printing systems will need to evolve to match these advancements. AI is expected to automate print management, streamline workflows, and enhance security protocols. Cloud printing is becoming the new norm, but the market remains fragmented due to varied adoption rates of serverless print solutions, cloud-based MPS, and hybrid cloud print management systems. Security concerns remain a top priority, with 32% of IT decision-makers citing data protection as a key barrier to cloud adoption. Print vendors must offer seamless, secure cloud solutions to attract businesses looking to balance efficiency and security. For organizations managing hybrid cloud environments, print providers must offer tailored solutions that integrate smoothly with their existing IT infrastructure. Suppliers that can provide clear, secure, and scalable cloud print management solutions will have a competitive advantage in this evolving market. We also have to take into consideration that the printing industry is under increasing scrutiny to minimize its environmental footprint. Organizations are demanding more transparency from suppliers, with 78% emphasizing the importance of monitoring their print environment’s environmental impact.