The arts and crafts industry has always made solid strides forward, but the past decade has seen a dynamic increase in sales. Handmade artworks, handicrafts and do-it-yourself crafting materials are in high demand. The market’s expansion is driven by consumers’ increasing appreciation for traditional craftsmanship and the surging popularity of do-it-yourself culture, both of which have been amplified by the widespread accessibility of online marketplaces and e-commerce platforms. According to estimates, the global arts and crafts market size reached a value of $42,880 million in 2021. Undoubtedly, the COVID-19 pandemic left an indelible mark on the arts and crafts industry. Initially, disruptions in the supply chain and dwindling retail sales cast a shadow over the sector. However, as people found themselves confined to their homes, there was a notable surge in interest in crafting and creative hobbies. This shift led to a significant uptick in online sales of arts and crafts products, breathing new life into the market amidst the lockdowns. Even as restrictions eased, a hybrid approach emerged, blending physical store sales with a continued emphasis on digital channels. Driving the market forward are several key factors, including the growing preference for personalized and unique items, the blossoming DIY culture, and the increasing recognition of art therapy as a means of stress relief. The influence of social media platforms has played a pivotal role in promoting creative hobbies and inspiring new trends, which added more fuel to the fire. However, with meteoric expansion come certain challenges that raise significant barriers to small or new companies to get noticed. For one, there’s intense competition, which complicates matters of brand differentiation and visibility. For another, the volatility in raw material prices threatens smaller companies, who must bear material costs upfront. Lastly, the delicate balance between traditional craftsmanship and modernization pose significant hurdles to overcome.