Few industries have had a more tumultuous year than the music industry and 2025 is shaping up to be another dramatic chapter. Many of the stable aspects that we’ve come to accept as written in stone (think rigid genre classifications) are disappearing. In 2025, music consumption has become deeply intertwined with personal narratives. Streaming platforms are witnessing a surge in user-generated playlists tailored to specific moments – ‘first date vibes,’ ‘rainy day feels,’ ‘summer road trip anthems.’ These mood playlists signal the arrival of personalised, experiential approach to music consumption in lieu of genre-based listening. On the topic of vibes, 2025 will give the rise of ‘dirty’ aesthetics. In an era of hyper-polished production, a counter-movement towards ‘dirty’ aesthetics is gaining traction. Raw, lo-fi sounds, imperfect recordings, and a focus on authenticity are resonating with audiences who crave a genuine and unfiltered musical experience. This trend embraces imperfection, which celebrates the human element and the unique imperfections that make each artist distinctive. This ties well with the further appreciation of live music, which in an era defined by digital platforms continues to hold a special place in the hearts of music lovers. In 2025, live music will meet technology for some out-there, immersive experiences, such as virtual reality concerts and augmented reality performances. These are already gaining popularity as they offer fans new ways to connect with their favorite artists and experience live music in unprecedented ways. We can’t discuss trends in the music industry without mentioning generative AI, which will only continue its slow domination across all stages of music production. Artists are increasingly utilizing AI tools to experiment with novel sounds, explore new sonic territories, and push the boundaries of musical expression. AI is now composing melodies, generating harmonies and creating unique textures and soundscapes.