Exhibitions in Germany for Medical & Pharma

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The medical and pharma industry in Germany dominates the European market, with its medical equipment sector being one of the most robust and well-established in the world. Siemens, Carl Zeiss, and Drägerwerk make up the backbone of the medical equipment industry, which began way back in the late 19th century, illustrating Germany’s long-standing tradition of quality in medical technology. These companies have set high standards in diagnostic imaging, precision medical and dental instruments, and optical technologies. Today, Germany holds the third-largest medical technology market globally, behind only the United States and Japan. As Europe’s largest medical device market—twice the size of France’s and three times larger than Italy’s, the UK’s, or Spain’s—Germany remains a dominant force. The healthcare and life sciences (HCT) sector is a major focus for both the European Union and Germany. This is reflected in the European Regional Development Fund (ERDF) program, which supports various initiatives under the EU’s cohesion policy for 2021-2027. In Germany, the Länder (states) are actively implementing and tendering projects under this program. Additionally, ""Horizon Europe,"" a European incentive program for research and innovation that began in January 2021, emphasizes health-related R&D and innovation. Key areas of focus include cancer therapies, smart health solutions, aging, and digital models of care. Germany’s innovative environment, supported by substantial government funding and a wealth of talent and resources, offers excellent opportunities for international collaboration. U.S. suppliers and health solution providers are particularly well-positioned to engage with Germany’s healthcare infrastructure and hospital development projects. These opportunities are further enhanced due to how Germany approaches the modernization of its health system when it comes to digital services and protections. Recent amendments to the regulatory environment aim to accelerate progress and integrate new care models and innovations, creating ample export and partnership opportunities for U.S. firms throughout the health technologies supply chain.

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