Motorcycle Live
Motorcycle Live

Motorcycle Live

New Date
20 Nov 2021 - 28 Nov 2021
UK , Birmingham

General Information

Organizer

The NEC Birmingham

Event website

Motorcycle Live

Founded in:

1981

Motorcycle Live Map

Past Editions

Introduction

It can be said that Motorcycle Live is the lifeblood of the two-wheeler industry in the UK as it’s a direct lifeline between manufacturers, professionals and bike enthusiasts. The international trade show has been making headlines since 1981 and currently stands at the top as the biggest event in the industry within the entire UK, so you’re certain that you’re going to be in the spotlight when you exhibit at Motorcycle Live. The event used to be called International Motorcycle and Scooter Show until 2010, which was when it was rebranded to its current name and image. As the name suggests, visitors will be able to discover the full breadth of bikes and motorcycles on display from classic biker two-wheelers to super bikes and race bikes, but that’s only scratching the surface as visitors will also get access to accessories, components and modifications.

Logistics

Motorcycle Live follows a strict annual schedule and arrives during the second half of November. The international bike show lasts for nine days in total and is based in Birmingham, UK. Editions are open to visitors from the general public and professionals interested in buying new bikes and related gear. MCIA Events Ltd is the official organiser of the event in partnership with Bikesure Insurance and the NEC serves as the host for the duration of the event. Work hours are varied on the different days: from 09:00 am until 18:00 pm on the first two days, 10:00 am until 17:00 pm on the next five days, 09:00 am until 18:00 pm on Saturday and 09:00 am until 17:00 pm on the last Sunday. The NEC is situated right next door to Birmingham International Rail Station, which means there are multiple ways to get to the exhibition grounds without having to rent a car.

What Are People Saying?

“To hear such positive feedback from exhibitors and visitors alike is amazing. I’d like to say a massive thanks to all those who exhibited, visited and worked with us to make Motorcycle live 2019 in association with Bikesure Insurance such a success. Roll on 2020!” - Finlay McAllan Managing Director of Motorcycle Live;

“It has been a fantastic show for us and a great platform for us to showcase our new model releases,” - Devron Boulton, National Sales Manager of Triumph UK;

“It has surpassed all our expectations. It really has been amazing both in terms of lead generation and also familiarising visitors with our brand,” - Bob Allen, Director of AJP UK;

“We were proud to team up with the UK’s biggest bike show – we’re extremely pleased with how the event has gone and couldn’t ask for a better result for our debut co-branded show,” - Grant Varnham, Business Development Manager of Bikesure Insurance.

Audience & Statistics

How come is Motorcycle Live regarded as the cream of the crop among two-wheeler circles in the UK? It all comes down to numbers. The bike show outshines everyone else in terms of attendance numbers – last edition registered over 104,000 bike enthusiasts and professionals who have gone through the exhibition halls to see the newest models from 46 leading bike manufacturers in the entire world. In addition, more than 220 exhibitors and retailers have their own stands selling not just parts and accessories, but also much needed gear. Part of the reason why these numbers are so high has to do with how well Motorcycle Live inserts itself into biker culture. Visitors have a lot of interactivity with bikes, can see them at the top of their performance at the Moto-Cirque Arena and engage with professional racers face to face.

Accommodation

Cross the finish line when planning your trip to Motorcycle Live first and delegate the duties to selecting your hotel in Birmingham, UK to Trade Fair Trips ltd. We specialize in affordable hotel accommodation for trade shows and accommodate budgets of all sizes. Tell us how much you are prepared to spend, and we will select the top hotel rates during Motorcycle Live in no time. One day is all it takes to receive a list with offers. Have your pick from excellent hotels near the NEC and enjoy a short commute. Having the right location is crucial. Trade Fair Trips ltd can support you further after you’ve made your reservations. Hire us to construct your trade show booth the day before Motorcycle Live begins, or have us book meeting facilities in advance in your name.

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