Allegra Events Ltd
Event websiteThe London Coffee Festival
The London Coffee Festival Map
23 - 26 Jul The London Coffee Festival 2020
The London Coffee Festival has sprung up as a direct answer to the emerging coffee culture and scene in London. As a festival, it’s one that’s still claiming its stake as it was organised first back in 2010. The event currently is part of the UK Coffee Week project and gives visitors a chance to immerse themselves in all things coffee related. There’s an incredible abundance of coffee-related products to taste, test and take joy in – coffee-based cocktails, cold brews, special roasts, delicious late artwork, baked goods, espressos and artisanal products. Exhibitors come to London Coffee Festival, because they want to be put on the map and stand among the best of the best. The festival is just as much a platform to stimulate direct sales as it is to build popularity and grow a client base through face-to-face interaction. There’s also the matter of networking and the valuable insight into what customers respond to best.
The London Coffee Festival comes around every single year in the summer with editions often set for late July. The coffee festival is put together by Allegra Events Ltd and occupies The Truman Brewery on Brick Lane. Admission is open to everyone and there’s a good mix of café aficionados and professionals that attend the event. The four days are split between two days for the industry followed by two days for the general public. The industry days are scheduled for 10:00 am until 17:00 pm and the public days are broken down into three sessions – brunch, lunch and teatime. The overall duration of the day is from 10:00 am until 19:00 pm. The Truman Brewery is located within Tower Hamlets, which means there are plenty of public transport connections – bus lines, the Northern line and National Rail services and the Overground.
What You Can Expect as an Exhibitor
- The London Coffee Festival is highly dynamic as there are thousands of people lining up to experience the full breadth of products and programming, which means that you will be working at an incredible pace to meet the flow of customers;
- The London Coffee Festival promotes interaction and communication. A lot of the festival is about meeting face to face with visitors and engaging with their senses. That’s why there are so many workshops as part of the festival.
- The London Coffee Festival also gives exhibitors insight into current tastes and trends – what is on the rise, what is the competition doing and what trends are dying down. This is an invaluable resource in a highly competitive industry that is the coffee scene in London.
Audience & Statistics
Exhibitors should look into The London Coffee Festival, if they want to be recognized as a feature of the maturing café and coffee scene in London. There’s a real taste for experimental flavors and techniques, which translates to a spectacular turnout of roughly 32,000 visitors over the course of four days. Certainly a generous amount of foot traffic for the 250 exhibitors housed in the brewery. The London Coffee Festival has become a leading brand in the decade it’s been on and this is best seen from the sponsors involved – Siemens, Alpro, Danish Bakery, La Cimbali, La Marzocco, Keep Cup, Loveramics and Faema to name a few. The breakdown of the festival into professional and public days reveals the broad appeal of the event. The audience that attends includes everyone from coffee enthusiasts and gourmands to professional baristas, coffee shop owners, suppliers and top decision makers within the industry.
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